Happy Fourth of July – Google Doodle

Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I’d embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).

I have a ton to post but I’ll hold it all for tomorrow and let you all rest.

Have a wonderful July 4th and speak to you all tomorrow, July 5th.

Forum discussion at Twitter.

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Dani Owens on How to Build Local Links

Local SEOs have a love-hate relationship with link building.

We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics.

Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:

  • The differences between link building for local SEO versus traditional SEO
  • Her simple three-step process to ensure campaign success
  • The biggest local link building no-nos
  • Low-effort link building tactics that any business can implement
  • Creative link building tactics that your competitors won’t be able to replicate

Watch the interview:



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Got a great local link building tactic that you don’t mind sharing with the world? Let us know and tell us what you thought of the episode in the comments below.

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The basics of interior painting

Interior painting is a smart and economical way to renew your home or office and your mood, but it is also necessary for proper maintenance of each space.

If you are planning to paint interiors, either on your own or with the help of a professional, it is useful to know some basics about the available paint categories and materials that will help you get the best result.

Painting interior walls

Take the roll and the extension handle and throw the acrylic paint on the paintbrush or use a bucket with a grill. Decide which wall to make first and paint it with smooth, even lines. While waiting for the first coat of paint to dry, wrap the roller or brush in plastic wrap.

Then apply the secondlayer. Put some acrylic paint in small containers and paint the corners and edges of the room using a small brush. When finished, clean the brush, cans, bucket and roller. If you used masking tape, remove it as soon as the paint dries.

Spreading the paint with the brush

When using a brush it is best to apply the paint first left and right or up and down as you prefer. Make long strokes starting from the dry area and complete the line to the wet area. When the paint is dry, apply the second layer.

This creates a better and more uniform result. If you use dark paint, you may need three coats! Allow the first layer to dry completely before applying the second layer. See the drying time on the paint label.

Cleaning the brushes and the roller

If paint has spilled and is still wet, clean it immediately with a damp cloth. If it has already dried, it will be difficult to clean. While waiting, keep the brush or roller moist: you can place it in a plastic bag or carefully cover it with plastic wrap.

After wrapping it, place the brush or roller in the refrigerator. This may sound a bit strange, but it’s really helpful. The cold delays the drying of the paint. Remove the brush and roller from the refrigerator 30 minutes before you need them so they will still be flexible and ready to use.

If using acrylic paint, clean the brush with water and a small amount of detergent. Rinse until the water is clear. Lay the bristles of the brush in their original shape and let the brush dry.

Removal of excess paint

If you are painting large surfaces, you can use a special grille to remove excess paint from the brush. Alternatively, if you use smaller containers, put their contents in a 5 liter bucket.

The paint grate is a rectangular metal or plastic grid that is attached to the end of the bucket. Fill the bucket halfway with paint and hang the grill inside. Dip the roller in the paint and pass it through the grill to remove the excess paint. When finished, leave the grill in the pan and place the lid on top.

How to choose colors?

The choice of colors can play a vital role in giving a rich personality to your home. The choice in color depends on the location, size and function of your spaces.

Each color has its own characteristics, such as light colors where they are considered to grow and give light to small rooms while dark ones are mainly to create the feeling in large rooms.

When choosing a color scheme, choose according to the architecture of the space and the choice should be with the colors you can live with them.

Before starting the project, you need to decide if you want the basic colors, neutral, vivid or you want to create a strong visual impression.

Some features of different colors are below where you can choose which ones suit your spaces.

Basic colors

The basic colors are considered to be the basis for the other colors. These are related to comics, contemporary art and pop art. You can see different shades such as red, green, blue and yellow. It’s really great experience to apply a basic color to the walls.

Especially when it comes to bright yellow that brings radiance and brightness, suitable for specific areas, such as the bathroom or kitchen. Both the bathroom and the kitchen are the areas that face the most wear so use paints that are easy to wash and clean.

Bright colors

They are the colors that come from the spectrum of light and when we talk about light and bright colors for interior painting in the house it means that these colors create a visual impression of brightness and spaciousness of the space.

These colors are very attractive for living rooms and some wall hanging paintings. It does not matter if the ceiling is high or low, but white can obviously increase the height of the room. White is ideal for walls that can be painted.

Bright colors like green, and blue are very cool for the bedroom and ideal to create a cool and calm effect. For the study room or home library, green and brown are the best colors to use. If you want bright colors for your kitchen, then go for gray on the walls, which goes very well with stainless steel.

See more Gikas Painting areas:

Painting: How to renew your walls

Painting the walls is the fastest and most economical way to renovate and upgrade your home, so that you fall in love with your home again! However, about one in 10 people say they postpone painting because they do not know where to start.

So, we have prepared an easy-to-use to-do list with the basic tips, tools and tricks to achieve a professional result – whether you are painting for the first time or painting regularly.

You will need:

  •  The wall colors of your choice
  • A roller and a tray
  • Brushes
  • A stirring blade for the paint
  • Paper tape
  • Plastic covers (for covering furniture and lamps)
  • Cardboard (for covering the floor)
  • A ladder (to get to those difficult points)

1. Choose a shade

The color of your walls has a huge impact on the overall look and feel of a room, so it is important to do it right.

Once you find the perfect shade, you can go to the product page and calculate exactly the quantity you need to buy.

2. Ready for the paper tape

Cover the sockets, frames, skirting board, ceiling frame and anything else you do not want to paint, with paper tape. Be sure to nail it to the pallets only on the back and two sides not the front.

3. Cover everything

It is a good idea to remove all the furniture from the room, but if this is not possible, then cover them with plastic covers or an old sheet. Plastic bags are an economical and easy way to protect things like luminaires.

Lay a piece of cardboard under the surface you are painting. Paint can splash your floor, no matter how careful you are.

4. Dust your walls

For an extremely smooth finish, it is important to dust your walls before you start painting the walls. A quick pass with a dry cloth is usually all that is needed. Pay attention to the corners on the ceiling, where there may be cobwebs.

This is also the right time to scrape irregularities from the surface of your wall and remove any old nails or screws, filling the gaps with trowel putty.

5. Start painting the walls

You do not need to normally use primer on walls that have already been painted, so you can open your buckets with wall paint. Dilute the wall paint according to the instructions on the package.

Mix your paint with the stirring blade and pour a little into the tray. Use the medium-sized brush to make the cuts, passing through the edges of the paper tape.

Use the roller to paint the rest of the surface. The key to achieving a smooth, even finish is not to over-load your brush or roller with paint.

Allow the first coat to dry and then apply the second coat. You may need a third coat if you are going to make a very large color change .

6. Remove the paper tape

While the paint on the wall is still fresh, carefully peel off the paper tape. If you allow the paint to dry, you run the risk of peeling off pieces of paint with the paper tape. If this happens, just correct these points with a small brush.

7. Take a step back and admire the result of your work!

That’s it! Now you have smooth, beautiful walls waiting to become the backdrop for the rest of your décor!

How to find the right color

Different colors suit different rooms, so the first step is to evaluate your space. If your room faces north and is often cold, bright colors in vibrant, clean shades will intensify the light and make it look warmer. If your room faces south, most colors are appropriate – even the darkest.

Consider using the room. Is it to eat, to work or to sleep? Use color to create the mood you want to achieve. Cool, calm, pale colors such as light green and water blue evoke calm, while intense, dark colors such as red and purple will stimulate the senses.

The magic of collage

Once you have chosen the colors, take samples of colors and fabrics that include different tones of your chosen shades. Use a flat surface or white cardboard as a background for the combination.

Organize and reorganize according to your desire. Take your time. Do not forget to take a few steps back and look at it from a distance. You will know when you did it.

Try it before you buy

Small one-liter color swatches are a great way to make sure the color you love looks just as good on your walls as it does on your collage.

Paint different spots in different lighting or hang a painted A4 paper on different walls to see how the colors look in natural and artificial light and at different times of the day.

See more painting areas in Montclair:

Roofing: What you should know about roof repair

Roofs are the constructions that cover the buildings which have levels with a slope to remove the rain and the snow. Roofing construction is not a simple matter, as it requires the appropriate experience and expertise.

The different types of roof

The main material for the construction of a roof is the tile, but various other materials are also used such as metal sheets, panels and concrete slabs. Roofs usually have several levels but this is not necessary. A common feature on all roofs is their characteristic finish after the end of the wall, in order to effectively remove rainwater, hail, etc.

Technical points

A very important technical point for a roof is the angle of inclination. The larger the angle of inclination, the greater the slope of the roof relative to the horizontal. Equally important is the insulation of the roof.

Proper placement of the sealing membrane and careful design is required. This way we will have a perfect result in terms of thermal insulation but also a construction that will withstand time.

Roof repair is a very important process and if not done properly or late can cause significant damage to your roof. Especially when there is a problem with the insulation of the roof resulting in the inflow of water, the repair of the roof is considered necessary immediately.

The right solution

The correct and timeless solution for the repair of your roof requires the assignment of the project to a specialist with experience and professionalism in order to take the right steps that will give a final solution to the problem.

It is necessary to install the appropriate layer of thermal insulation depending on the materials and the design of your roof, so that there are no leakage problems or insufficient insulation. In some cases it is necessary to completely renovate the roof by removing tiles, membranes, etc. and completely replacing the existing thermal insulation.

If the roof is not repaired properly, the first signs of lack of thermal insulation or leaks will be noticed in a short time.

In case your roof is sufficiently insulated and its insulation needs to be strengthened, then it is not necessary to make repairs, but the process of strengthening the insulation can simply be carried out from inside the roof.

Proper maintenance

It is also important to clean your roof as well as the gutters, especially if there are trees near it. It is a good idea to check various important points on your roof, such as chimneys, pipes, solar panels, etc. for any cracks or other damage.

What should you look out for in a wooden roof that will last over time?

One of the most important tasks related to the construction of a wooden roof is its waterproofing. This is achieved by placing the breathable waterproofing membrane.

This ensures that no moisture will pass inside the house, while at the same time allowing the wooden roof to breathe.

For the construction of a wooden roof, soft woods with a harder core are usually used, such as pine, fir, etc. These woods are treated in a special way (impregnated with special drugs so that they can last forever and not be attacked by insects such as the worm).

The glued wood can be used in large openings of a roof, but also in various special constructions, such as for example large arched beams.

The raw material of composite wood are pieces of wood in standard dimensions, which after undergoing a special drying treatment are welded to form solid forms of wood in a variety of dimensions, presenting a single structure and strength – elements that make them unique for wide use on wooden roofs.

Wood: a special material for constructions

Wood is a vulnerable material and appropriate measures should be taken to protect it.

It is a living material, which needs love and passion. Wood when handled with the right hands and tools can be turned into a real work of art with eternal durability.

Polyurethane panels

Alternative roofing materials are also polyurethane panels. Both trapezoidal and tile patterned panels are available in long lengths, which facilitates construction, because we have one-piece sheets on our roof without intermediate joints.

The trapezoidal panels are delivered in the exact length desired by the customer. Roman tile polyurethane panels are delivered in a wide variety of lengths, according to the step of the Roman tile, ie every 35cm.

The useful width of the panels is 1.00 meters. Depending on the geographical area and the use of the property, we choose the thickness of the trapezoidal panels in order to achieve the insulation we want.

The durability of quality polyurethane panels in the mountains is great, because they offer thermal insulation and deal reliably with the difficult conditions of the mountains.

Read more about Gikas Roofing in Montclair:

Lior Krolewicz On PPC Software & Issues With Google Ads Automation

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first needs software to help facilitate that. He has a ton of data and he wants to build software to bring a lot of that data to light and not all the tools out there do that properly. So it is about using the data to find the problem and you can do that with math, if you know how Google Ads works. He has a passion for this software bit and it is amazing to see that.

We then spoke a bit about automation with Google Ads and how often you set up conversions incorrectly, the conversions aren’t there for the AI to work properly. But when you dig into the campaign, you often see a lot of waste with automation. So then he may decide to pull it all out and then decide to handle to manually. There are a lot of folks who set it and forget it and that is a huge mistake. Lior explained budgets are important but if you can base budgets based on ROI, then it gets fun.

He deals with a lot of clients who were burned previously and he loves helping those businesses get back on track and then scale their growth over time. Lior did admit, automation can work, and he even says you should try it. He loves beating the AI and if he does not, the data he gets from it, is valuable. But more often than not, he can out perform the AI for the client. We then spoke a bit about ROI and costs and acquisitions and other metrics.

We also briefly spoke about the mass disapproval issue that happened a few months ago with Google Ads. He is concerned about those ads losing the history of the ads but he is not as concerned about it as he would have been in the old days. He then shared some bad examples of Microsoft Advertising doing weird things with keyword matching.

Learn more about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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5 Google Business Profile Elements You Might Not Know About But Really Should

You’ve added your name, address and phone number to Google Business Profile. You selected a category, you scribbled a quick description and you uploaded a few photos. Job done, right?

Well… no, not really. Not if you’re looking to rank higher, and convert better!

In this talk (originally for Brighton SEO in April 2022), I walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.

Want More of Claire’s Wisdom? Check Out These Podcasts!

Claire Carlile is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps small businesses do better at digital marketing, allows her to provide real-world skills and expertise to what BrightLocal does.

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David Melamed About The Earlier Days Of Search Marketing & The Immense Sharing In The Industry

David Melamed, who I’ve known for about 15 years or so, has been in the space for about that long or even longer. David Melamed is now a search marketing consultant for many companies. You can learn more about him on his website at davidmelamed.com. David and I worked on some projects together early on and we were discussing some new projects, since he was in town and I convinced him to do a vlog with me. The batteries on one of the cameras died, so we ended talking at some point, otherwise we probably would have gone on for hours and hours.

We spoke about how David entered the search marketing space, first leveraging Metacrawler, one of the early search engines from 1995. We spoke about some of the early SEO conferences, SES and where we met. I checked my emails after we spoke and I think we first emailed back in 2008 or so but we probably met in 2007 at the conference.

David said search was his first love and his dream was to do marketing, specifically Super Bowl commercials. He grew up without a TV (sounds horrible to me) but he says that kind of fueled his desire to do marketing. Between that and his dad being a programmer, he really dived right into search marketing.

He sees every marketing problem through the lens of search, the intent level is a layer on the world he said.

We then spoke about some of his work history in search marketing space. This includes how he interviewed for his first SEO job and he was rejected. But he begged them to reinterview him, he learned SEO in a couple weeks through Aaron Wall’s SEO Book, so he credits Aaron Wall for his success in this space. David explained that it is hard to know who to trust in search marketing and he said he often feels like he personally does not know enough himself.

We spoke also about how the SEM industry is one of the most sharing industry, he believes because we all wanted links, so we shared as much as possible just to get links. He said he loved the old Stuntdubl blog from Todd Malicoat – but it is not updated as much.

And this continues to be important, write great stuff that people want to link to and Google will rank it well.

You can learn more about David Melamed on his website at davidmelamed.com.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Getting Google My Business Support

We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the machine.

Who you gonna call? Not Google My Business support, as they retired phone help in 2021.

But don’t fret—there are a plethora of other places (both official and unofficial) to turn to for Google My Business (GMB) help.

Whose job is it to solve issues?

A business listing that disappears from Google Maps… fake listings that push your one down in results… a run of negative reviews that you suspect aren’t real—any of these things can result in lost enquiries, bookings, and revenue. 

And while it’s understandable for these things to cause frustration (and even anger), we need to keep in mind that Google My Business is currently a free product.

As such, Google Business support staff are thin on the ground, and Google Product Experts that support GMB via the Google Business Profile Help Community do so for free.

So if you’re experiencing an issue, the first step is to be proactive in finding a solution for yourself. Start with guidance available from the Google Business support team and the GBP community.

After that, it’s time to turn detective—below we’ll run through a range of alternative Google My Business support channels, outline what they’re best for solving, and look at how to get the best out of each of them.

And remember! Karma reigns supreme—be straightforward, polite, and help others if you can. And always say thank you 🙂

Google My Business Help Center

Support from the actual GMB support team is limited and has been so for a number of years.

In the gelp center you can browse information and guidelines around Google My Business organized by topic areas:

Gbp Support 2

I’d suggest becoming familiar with these pages and checking back if and when you have an issue. The GMB landscape is far from static and Google will change their documentation as needed.

It’s particularly important to understand if you’re doing something that contravenes Google’s Terms of Service, for example:

You should always check Google’s official guidelines first—please don’t waste others’ time by asking questions you could have answered yourself.

Google Business Profile Community

You can make a search describing your issue, and Google will return results for both help center documentation and community forum posts.

Gbp Support 3

Items marked with (1) are help articles, and items marked with (2) are community forum posts. Look out for ‘recommended answers’ as these have often been supplied by Google Product Experts or active and experienced community members.

If you can’t find an answer to your question, then Google suggests adding a new community forum post:

Gbp Support 4

However, before you do this, I recommend first checking out the below potential avenues for solutions.

Also, don’t be tempted to tack your own issues onto an existing post. If you need to post (once you’ve exhausted the resources below) then you should create your own post with your own unique information.

Browse Local SEO Peeps on Twitter

You’re probably already following a bunch of Local SEO people on Twitter—if not then be sure to check out BrightLocal’s list of local SEO experts. If there’s a GMB bug going around, you’ll probably hear about it there.

Gbp Support 5

You could ask a Google business profile expert for help on Twitter, but honestly, I’d go to the GMB community first. I don’t envy Joy Hawkins (or indeed any of the helpful local SEO community) for the number of tweets she gets asking for help, so do the nice thing and ask for help in the right place!

Check the Local SEO Content Archives

I’ve written in the past about the hubs of excellent content that are being produced around problems and issues in GMB and how you can tackle these. For example:

Once you’re familiar with primary sources of great information, you can search within those sites using an advanced search operator:

site:brightlocal.com OR site:sterlingsky.ca “GMB” OR “GBP” suspension

This asks Google to give me results from the BrightLocal or Sterling Sky websites, for pages containing either “GMB” or “GBP” keywords, plus content related to suspensions.

You can use my custom local SEO search engine to search within my own carefully-curated list of trusted sites, or create your own search operator as needed.

Google Business Profile YouTube Channel

Google Business Support does have a reasonably active channel with some useful videos. I recommend taking a look to see if there’s a solution to your problem, for example:

Google Business Profile Social Channels

In the olden days you could tweet or Facebook message Google My Business support and expect a reply. Sadly social support is now very limited, and you’re unlikely to get a reply from the social teams.

Google Business Profile Forms

Google has a number of task-specific forms that you can complete without having to contact support:

Google Business Profile ‘Contact Us’

Your next step – if you can’t find a solution via any of the sources above is to contact the Google Business Profile team to ask for their direct support: https://support.google.com/business/gethelp

Alternatively, you can log into your GBP dashboard and select “Support” from the left-hand side menu.

You’ll be asked to select the business you need help with and to describe the issue. Google will then give you a list of articles and community posts that it thinks might be helpful.

Click “Next step” to continue with the process. Google will present you with one or more contact options, that—for me—currently only includes ‘email’:

Gbp Support 9

You’ll then need to fill in a form with the following details:

  • Issue type (select from drop down):

Gbp Support 10

  • Your relationship to the business
  • Your email address
  • Your phone number
  • Business name
  • Business address
  • Maps link for the business
  • Business website
  • Describe the issue
  • Add related case IDs (it might be that you’ve already been in touch with the same issue)

Be sure to keep a copy of your requests, as there’s no way to access this information after you submit the form to Google.

Once you’ve submitted the form you’ll usually be given a case ID—make a note of this somewhere so that you have a record. You’ll also receive an email from Google to confirm their receipt of your support inquiry.

Read to the bottom of this email… don’t just file it away thinking they’ll get back in touch with you:

Gbp Support 11

That’s right, you’re going to need to actively contact them again! If you’ve already written up your notes into a Google document then you can use this to shape your email reply and (hopefully) get the help you need.

Ask the Google My Business Help Community

If you haven’t found a useful answer or potential solution, then now is the time for you to make your own community forum post. Note that if you go to the community without following the ‘support’ steps above, they will send you there first.

Don’t be tempted to tack your own issues onto an existing post. If you need to post be sure to create your own post with your own unique information.

You’ll need to be logged in for this, and in order to get the best help possible I’d suggest using the following points to compose your post:

Gbp Support 6

  • Always make sure that you adhere to the Google Help Communities Content Policy.
  • Make the subject line (1) brief and descriptive of your issue.
  • (2) Explain your issue in full with clear details—but be concise! Show that you have read and understood Google’s guidelines, if applicable.
  • If you need to include screenshots or links then it’s best to include this in a Google doc (named appropriately) that is viewable by anyone with the link. Just write a brief message outlining the issue in field 2 and then include the link to the gdoc.
  • Include full details of your business name, your address if relevant, and your CID number (a unique identification number for that business on Google Maps) of the business listing. If your concern is about reviews, then include the account names of the persons leaving the reviews in question.
  • For (3) choose the most relevant category for your post:

Gbp Support 7

Run through the final steps (make sure there isn’t already an answer on the forum, specify which platform the problem is occurring on) and then you can go ahead and post.

See this example of a forum post that was quickly and expertly answered by a Gold Product Expert. You’ll be able to see all of the questions you’ve previously asked in your profile’s ‘Post history’ area:

Gbp Support 8

Wrapping Up

There are a lot of options for getting help with your Google My Business listing… some via official Google help channels and some outside of them.

And it’s up to you to fully investigate a solution before you contact official support—in this way you’ll help protect limited resources so that they can deal with bugs and help everyone enjoy a better future experience.

Go forth and prosper!

Claire Carlile
Claire Carlile is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps small businesses do better at digital marketing, allows her to provide real-world skills and expertise to what BrightLocal does.

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