Author: John Divramis

l am a SEO expert from Greece and l love blogging and sharing my personal experiences.

The Helpful Content Update – BrightLocal


Just over a month ago, on August 18, 2022, Google announced an update to their algorithm that got people both fearful and excited. The update itself started rolling out a week later on August 25, and Google confirmed it was going to take a couple of weeks before people saw an impact.

This change to the algorithm was named the Helpful Content Update (HCU). And, for the first time in a while, SEOs around the world thought they were going to see some seismic activity in the search engine results pages (SERPs), rather than small blips.

Then, right after the rollout for the HCU had finished, they dropped another update on us. This update was the September 2022 Core Algorithm Update.

So what actually happened? Where are we a few weeks down the line? Did people see their sites plummeting into obscurity, or suddenly rising to rank first for a valuable term? Does it affect local SEO, and is there anything you need to be doing right this second?

We’re going to answer all your questions about the Helpful Content Update.

What is Google’s Helpful Content Update?

The HCU update is designed, in Google’s own words, to offer “better ranking of original, quality content”. That probably sounds familiar; they’ve said similar things before. What’s different this time around is who and what this update targets.

The HCU is designed to stop searchers from being served content that’s purely been created to rank rather than providing the searcher with the answer they actually need. An example provided by Google can be seen below:

For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique, authentic information, so you’re more likely to read something you haven’t seen before.

-Danny Sullivan, Google Public Liaison for Search, August 18, 2022

Google, in other words, is sick of being gamed. Still. And they want to show the best content possible in their search results.

Industry experts have speculated on the types of content Google was going to class as ‘unhelpful’, such as:

  • 2,000-word explainer articles that don’t really answer the question.
  • Articles that try to answer questions that may not have an answer yet, like “When will the second season of Lord of the Rings: Rings of Power be released?”.
  • Blog posts that have several hundred words saying not a lot, before a small section that answers one specific question.
  • Plagiarized content.
  • “SEO content”. You know the type, just content for content’s sake.
  • Spun content and other content not created by humans.

Others thought that we might see the end of random websites ranking for terms they have no authority on, simply because they’ve created a keyword-stuffed article.

At the time of writing, only some of this has come to pass, but many experts expect it to impact rankings in the long term. Essentially, if it hasn’t hit you now, it will only hit your rankings if you start making content Google doesn’t see as helpful.

That being said, Google rolling out September’s Core Algorithm Update right after this one has probably made it quite hard for some people to work out which of the updates may have affected their rankings.

Why does the Helpful Content Update matter?

Google announced that this would be a sitewide algorithm update. This means that if your site is assessed as having unhelpful content, even just in one section, your whole site will be affected. This alone makes the update kind of a big deal.

What it should mean, in the long run, is that websites that create content for the sake of rankings alone will struggle to get that content ranking.

This means that businesses of all sizes should focus on creating content that truly matches what a potential reader or customer needs. 

But, it should also mean that relevant websites and businesses now have a better chance of ranking for terms that they are an authority on. That probably sounds familiar and may have you thinking about Google’s EAT scores.

What about EAT and Panda? Hasn’t Google already tackled unhelpful content?

This all probably sounds quite familiar now we’ve gone into more detail. On paper, it’s not actually that different from what Google’s historic updates targeted. Sure, those updates specifically targeted quality and aimed to rank higher quality content from sites that offer Expertise, Authority, and Trust, but this is an update in addition to those.

Essentially, Google is doubling down on making sure the websites it ranks are really helping the user. They know that since those updates, new tactics have emerged and now they want to tackle those, too.

So, what actually happened? Was there some kind of content apocalypse? And how did it affect local search?

So now it comes to the crux of the issue: we’re a few weeks down the road from the Helpful Content Update’s launch on August 25—what impact was seen? The truth is, there hasn’t been the upheaval people were expecting.

If you look at the results of a poll we ran of local search marketers who use BrightLocal:

We polled our users between September 9th and 20th, to see whether they had seen any significant changes. While most (33%) had seen no change whatsoever, a few had seen a slight increase (22%) or slight drop (21%). Slight increases and drops are the sort you likely couldn’t rule out from regular ranking fluctuations and changes.

A very small number saw significant increases (7%), while a bigger number did say they saw a significant drop (17%). This lines up with a lot of experts expecting to see more sites punished for unhelpful content, than rewarded for doing what they should have been doing in the first place, in Google’s eyes.

Note: We checked the results both before and after the September 12 core algorithm update, to see if that new update had changed the average response. We found that there wasn’t a significant change in the responses after that started rolling out.

This update didn’t directly target the local pack, although a service area listings bug around the time of the update did leave many alarmed, as some saw rankings suddenly plummet. Content is still an important local ranking factor, though, so it’s always best to ensure you’re creating quality helpful content.

From the Experts

While it doesn’t look like the seismic shift some were expecting, some sites have obviously been affected.

A number of experts in search have been posting when they’ve seen a site they think may have been affected, whether that’s positively or negatively. Currently, it looks like the initial update has targeted the spammiest sites that were obviously duplicating content or keyword stuffing, as we’ll see below.

Aleyda Solis ran a poll on Twitter, and found that only 20% of respondents had been affected at all.

Lily Ray has been monitoring a number of different sites, and has spotted a few different trends across lyric sites, gaming websites, and sites using duplicate, or near duplicate, content alongside aggressive affiliate links.

Dr. Marie Haynes has spotted a particular trend in ‘review’ sites that go hand in hand with the recent product review update (another of which has just been announced at the time of writing—c’mon, Google, give us a minute here).

How has the Helpful Content Update affected BrightLocal?

The update is done and, as of the time of writing,  we’re happy to report that we’ve come out a little stronger for it. We’d certainly be the first to say our content, such as our Learning Hubs and BrightLocal Academy, is helpful—and we hope you agree!

What happens next? Does it tie together with the new September Core Algorithm Update?

It’s been confirmed that the update isn’t done and this is just the beginning, so keep an eye out for what happens next.

It looks like this will be a continued effort, rather than a one-and-done, like some of the bigger updates to the core algorithm.

Some experts initially speculated that the next Core Algorithm Update to impact the HCU further. Well, that update came around pretty sharply afterward, and while Danny Sullivan has stated that the HCU and September Core Update aren’t related, it’s probably no coincidence they happened so close together.

Is there anything you need to do right now?

If you’re worried that your own site could be hit, then there are a few things you may want to consider, including:

  • Focus on the sector you’re an expert in – there’s a lot of speculation that one of the main targets is sites that try to be an expert on a lot of subjects, just to improve their rankings. Stick to what you know, and offer a first-hand experience where you can.
  • Avoid plagiarizing or duplicating content this was already against Google’s guidelines, but a number of the sites that have been hit early are ones that were scraping, plagiarizing, or using near-duplicate content to more authoritative sites.
  • Avoid keyword stuffing this is another tactic you should already have banished, but if you were doing it, the HCU may be coming for your rankings.
  • Review your content for ‘quality’ that’s a bit of a catch-all, as it encompasses all the points above. The main thing you need to do is make sure your content really answers a searcher’s problem. Make sure it doesn’t waffle on for longer than needed, just to get some keywords in, or because you aren’t really an expert. If you’re opting for question-based content then:

Those should be things you’re already doing. If you weren’t, and you’ve just been looking to game the system, then it was likely Google may have found you out sooner rather than later anyway.

Has the Helpful Content Update affected you?

We’d love to hear from you, whether that’s in the comments below, on Twitter, or via Linkedin. Have you been affected by the Helpful Content Update, or do you have any predictions for what comes next?

As with any algorithm update, we’d recommend keeping an eye on the local SERPs and tracking your local rankings so you can spot any problems and work out what you need to do quickly.

Mike Hawkes

Mike is BrightLocal’s Senior Content Marketing Manager. With over seven years of experience in digital marketing, he is responsible for devising and executing our content strategy and delivering a host of local SEO insights to our audience.





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Jill Fecher On Podcasting & Agency Business Development


In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there, and the importance of job titles and descriptions. In part two we talk about the importance of podcasting for agencies and business development at agencies.

(0:00) Agency Podcasting:

Jill explained that it took a while for Marketing O’Clock to see any metrics and she is experiencing this herself with her new podcast named Agency O’Clock. She explained the payoff of a podcast is a creative outlet to discuss something that may not go somewhere in your job. She hopes her topics are interesting to people but right now, it is an outlet for her – and that is cool.

She also might email an episode to a prospect or client that she finds would be relevant or useful to a conversation she was having with that individual. I explained, you know you made it when that prospect or client emails you that article or podcast without knowing you wrote it or recorded it.

It is hard to track conversions with these podcast efforts, but they know they get leads from it. But I doubt they would stop doing it anyway, they learn a lot from it and it makes them and the community happy.

(6:30) Agency Business Development:

We then spoke about the differences between doing business development at a traditional agency versus a digital marketing agency. She said it is very different, with a traditional agency, she sold stuff that was more creative or subjective – so her efforts were more relationship based. She was constantly forging new relationships and nurturing old relationships so that she would be included in RFPs and pitch to them. Now, she doesn’t really do any RFPs, for the most part. But the goal was to have such a good relationship that you didn’t have to do an RFP.

In the digital marketing agency, she doesn’t really do RFPs, instead, the relationships are performances based. So her new clients come from people who used their services before, know they can see the version, know what the ROI will be, understand how many leads they might get, and so on.

They know that they can deliver in a digital marketing agency but with the traditional agency it was more about, did they get a newspaper ad insert or a TV spot but it was hard to impossible to track if those converted.

We then spoke a bit more about the topic of tracking and analytics around traditional ads and how it was such a joke. I brought up the AOL search data leak a while back and now how we are losing more and more tracking. I feel like one day we might go back to not being able to track anything.

In traditional agencies there is a lot more emphasis on “industry knowledge,” specializing in a specific industry is super important. That is not the case with digital marketing agencies, it is all about the goals, she said.

You can learn more about Jill Fecher at Cypress North or on LinkedIn and subscribe to the Cypress North YouTube channel.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Easy ways to unclog a drain with baking soda

All of us have been in the unpleasant position of finding that the drain is clogged according to Αποφράξεις Αντωνίου. The water starts to come out, forming a pond, while at the same time there is a bad smell. Nightmare! Fortunately, there is a quick and easy solution! Soda is your ally! Read how to unclog a drain with baking soda and it will be a piece of cake!

Before you can unclog your drain, you must first understand what caused it to clog. Every day, various papers, soaps, hairs, food residues leave the sinks, showers and washing machines to end up in the sewer. The result is that the drain gets clogged and the water has no way out. It’s a very common problem, often due to poor drain construction, something you can diagnose with camera blockages. You, however, will be ready to face it next time!

Use Baking Soda and Vinegar

First, it would be a good idea to put on gloves and try to remove the unnecessary hair and all other debris from the siphon. In this way, your drain will be cleaned even more easily. Then pour half a cup of baking soda into the drain hole, sinks and tub. Next, microwave some vinegar and gradually pour it over the baking soda.

This step must be done very carefully as the vinegar and baking soda combination will begin to foam and cause fumes to come out of the plumbing drain. Let the mixture work for half an hour and immediately after that turn on the tap so that plenty of water runs. In the bathtub it will be better to put the plug to close the outlet and then fill it with water. When you pull the cap, the water pressure will act as a occlude.

Treat the clogged drain with baking soda and salt

If the drain is clogged by various fats or grease, then the blockage of the drain should be done with soda and salt. Mix half a cup of salt with half a cup of baking soda and pour the mixture into the sinks. Let it work for about 20 minutes and then pour a cup of boiling water into each tube. Let it act all night and in the morning pour plenty of water to wash away any residue left from the mixture. Your sinks will be spotlessly clean and ready for use!

Prefer soda and warm water for an easy and quick preventive cleaning

Another way to unclog a drain is with baking soda and hot water. After picking up as much hair as you can using the gloves, put water in a kettle and let it boil. Pour half a cup of baking soda down the drains first, then the hot water.

Let the solution work for a few minutes and then pour plenty of hot water. If the pipes are not too clogged, instead of clogging the drain with baking soda and water, you can put the hot water alone in two doses. This is the easiest and fastest way, but works best on slightly clogged drains or for preventative purposes.

Extra Tips for Effective Clogging with Soda

Avoid commercial products

Unlike drain clogging with baking soda, commercial products usually damage pipes and most of the time don’t do what they promise. In addition, due to the very strong chemicals they contain, they not only contribute to the pollution of the environment but if mixed with soda, the fumes will be very harmful to humans as well.

If the clog persists, use washing soda

If the drains are very clogged, instead of baking soda you can use washing soda which is a stronger cleaner. A necessary condition, however, is that you have not previously poured any commercial preparation.

Don’t neglect drain cleaning

In contrast to clogging, with sewer cleaning, all pipes and wells are unclogged and cleaned, not just the well that was clogged last. In this way, you are sure that the drain will not clog soon, nor will dirty water come out which will contaminate the space. Experts recommend cleaning the drain at least twice a year. One in the spring and one in the fall, before disinfection.

In the event that the drain blockage with soda does not work, the blockage is deeper in the pipes and you will need the help of an experienced plumber.

See more about Αποφράξεις Αντωνίου:

Is Instagram the Next Big Local Business Discovery Engine?


Instagram has launched a new map search feature to help users discover local businesses more easily. The new feature allows users to scroll around a map, browse popular locations, and explore local businesses. The map promotes a more immersive experience, where users can upload and view stories tagged in each location. 

How the New Instagram Immersive Map Works

The map, provided by Apple, has been around for some time, with photos available to view at each location. However, with this new update, users can explore areas and businesses throughout the map, finding prominent locations through the scroll search. Users can filter locations by restaurants, cafes, sights, hotels, parks and gardens, bars, and more. 

A search in San Francisco filtered to show only cafes.

The new feature is now more of a discovery engine, where users can explore geographical areas by tapping on tagged locations on posts, stories, and videos. Once tapped, you’ll be shown a map of the area with a list of businesses within it to discover. 

The information you’ll see about each business location on this list includes:

  • business category
  • number of Instagram posts the business has
  • opening hours
  • an idea of how expensive the place is

Each location features three top images, which are collated from the second, third, and fourth most liked image tagged at the location. The most liked photo is used as the location’s profile photo, as well as the pin photo seen on the map. This suggests Instagram is adding authenticity to the experience, through real-time user-generated content, rather than relying on official logos or profile images used by each business. 

Instagram New Map Listings

A list of businesses displayed when searching in San Francisco. 

For users with public profiles, stories and posts tagged at the location will show up for others to see on the interactive map. This looks like another way the platform is pushing for content creators to become discoverable through local area searches. 

You’ll notice top posts consist of many selfies and portraits from influencers. An interesting take here is that Instagram is the ultimate influencer platform, and it’s now making the most of it with this new maps feature, showcasing influencers at popular locations for more users to see. 

Adam Mosseri, Head of Instagram has recently said:

“We want to do our best by creators, especially small creators, and we see recommendations as one of the best ways to reach a new audience and grow their following.” 

Clicking into each business location gives you the option to ‘see related guides’ which drives you to user-generated guides that feature the selected location. The benefit of this is that if users create a local guide that features you, your business is then more discoverable on the map. 

Locations also show a CTA button to ‘Contact’ or ‘Call’ the business if the business has this set up on their profile. This could mean an increase in clicks to call directly from Instagram, made by users looking to book with you from this in-map experience. 

Instagram Map Update Sights

The full view of a business seen when clicking into its location. 

You can also see a ‘View information’ CTA which shows the full business listing. The listing includes the website and phone number, a dropdown for daily opening hours, address, category, and price.

It’s now even more essential to ensure your Instagram listing is kept up to date, based on the discoverability of your business through the new map update. 

What makes a business feature higher on the location list? 

According to Search Engine Journal, the only way to appear on the map is to have a professional account filled in with your contact information. Localogy has also found that the only trigger on the map is location relevance, alongside social signals like tags that inform relevance. We do not know if there are any other factors or algorithms to feature higher on the location list.

What does this mean for Instagram and local businesses?

Instagram’s new immersive map puts user-generated content, authenticity, and creators at the forefront of the map search experience. 

This update coincides with a recent discussion point from Google’s Senior Vice President, Prabhakar Raghavan about how “40% of younger users were conducting local searches on TikTok and Instagram instead of Google”.

This data point suggests that users in this demographic are looking carefully at the authenticity of search results, with creators endorsing the location they tag in their content. It could also be that younger users trust user-generated content more than the Google algorithm. 

Greg Sterling at Near Media has suggested that this new map is a competitive local search feature, and “stands a chance of gaining meaningful user adoption based on it being built on existing user behavior. Users are very used to spending time on Instagram, so this new update won’t be anything completely new to them. 

What can local businesses do with this update?

With this update, it’s really important for businesses in a variety of industries, particularly hospitality and tourism, to keep their Instagram business profiles up to date.

If your business is ‘Instagrammable’ (i.e. your location, product, or service is curated to be visually appealing and aesthetically pleasing), then you could find many benefits with the map search. You could gravitate towards an influencer marketing and user-generated content strategy to encourage more people to share their experiences of your business on Instagram, and by doing so allow more people to discover it through map search.

By boosting brand awareness in this way, there’s an opportunity for the immersive Instagram map to become a benefit to your business visibility and growth.

Jenny Bernarde

Jenny looks after the BrightLocal community, through managing our social media channels, connecting with our community, and producing our online webinars.





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Happy Fourth of July – Google Doodle


Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I’d embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).

I have a ton to post but I’ll hold it all for tomorrow and let you all rest.

Have a wonderful July 4th and speak to you all tomorrow, July 5th.

Forum discussion at Twitter.





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Dani Owens on How to Build Local Links


Local SEOs have a love-hate relationship with link building.

We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics.

Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:

  • The differences between link building for local SEO versus traditional SEO
  • Her simple three-step process to ensure campaign success
  • The biggest local link building no-nos
  • Low-effort link building tactics that any business can implement
  • Creative link building tactics that your competitors won’t be able to replicate

Watch the interview:

 

Resources:

Subscribe today:

If you like what you hear and want instant access to the latest episodes, be sure to subscribe wherever you get your podcasts:

 

Tell us what you think:

Got a great local link building tactic that you don’t mind sharing with the world? Let us know and tell us what you thought of the episode in the comments below.



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The basics of interior painting

Interior painting is a smart and economical way to renew your home or office and your mood, but it is also necessary for proper maintenance of each space.

If you are planning to paint interiors, either on your own or with the help of a professional, it is useful to know some basics about the available paint categories and materials that will help you get the best result.

Painting interior walls

Take the roll and the extension handle and throw the acrylic paint on the paintbrush or use a bucket with a grill. Decide which wall to make first and paint it with smooth, even lines. While waiting for the first coat of paint to dry, wrap the roller or brush in plastic wrap.

Then apply the secondlayer. Put some acrylic paint in small containers and paint the corners and edges of the room using a small brush. When finished, clean the brush, cans, bucket and roller. If you used masking tape, remove it as soon as the paint dries.

Spreading the paint with the brush

When using a brush it is best to apply the paint first left and right or up and down as you prefer. Make long strokes starting from the dry area and complete the line to the wet area. When the paint is dry, apply the second layer.

This creates a better and more uniform result. If you use dark paint, you may need three coats! Allow the first layer to dry completely before applying the second layer. See the drying time on the paint label.

Cleaning the brushes and the roller

If paint has spilled and is still wet, clean it immediately with a damp cloth. If it has already dried, it will be difficult to clean. While waiting, keep the brush or roller moist: you can place it in a plastic bag or carefully cover it with plastic wrap.

After wrapping it, place the brush or roller in the refrigerator. This may sound a bit strange, but it’s really helpful. The cold delays the drying of the paint. Remove the brush and roller from the refrigerator 30 minutes before you need them so they will still be flexible and ready to use.

If using acrylic paint, clean the brush with water and a small amount of detergent. Rinse until the water is clear. Lay the bristles of the brush in their original shape and let the brush dry.

Removal of excess paint

If you are painting large surfaces, you can use a special grille to remove excess paint from the brush. Alternatively, if you use smaller containers, put their contents in a 5 liter bucket.

The paint grate is a rectangular metal or plastic grid that is attached to the end of the bucket. Fill the bucket halfway with paint and hang the grill inside. Dip the roller in the paint and pass it through the grill to remove the excess paint. When finished, leave the grill in the pan and place the lid on top.

How to choose colors?

The choice of colors can play a vital role in giving a rich personality to your home. The choice in color depends on the location, size and function of your spaces.

Each color has its own characteristics, such as light colors where they are considered to grow and give light to small rooms while dark ones are mainly to create the feeling in large rooms.

When choosing a color scheme, choose according to the architecture of the space and the choice should be with the colors you can live with them.

Before starting the project, you need to decide if you want the basic colors, neutral, vivid or you want to create a strong visual impression.

Some features of different colors are below where you can choose which ones suit your spaces.

Basic colors

The basic colors are considered to be the basis for the other colors. These are related to comics, contemporary art and pop art. You can see different shades such as red, green, blue and yellow. It’s really great experience to apply a basic color to the walls.

Especially when it comes to bright yellow that brings radiance and brightness, suitable for specific areas, such as the bathroom or kitchen. Both the bathroom and the kitchen are the areas that face the most wear so use paints that are easy to wash and clean.

Bright colors

They are the colors that come from the spectrum of light and when we talk about light and bright colors for interior painting in the house it means that these colors create a visual impression of brightness and spaciousness of the space.

These colors are very attractive for living rooms and some wall hanging paintings. It does not matter if the ceiling is high or low, but white can obviously increase the height of the room. White is ideal for walls that can be painted.

Bright colors like green, and blue are very cool for the bedroom and ideal to create a cool and calm effect. For the study room or home library, green and brown are the best colors to use. If you want bright colors for your kitchen, then go for gray on the walls, which goes very well with stainless steel.

See more Gikas Painting areas:

Painting: How to renew your walls

Painting the walls is the fastest and most economical way to renovate and upgrade your home, so that you fall in love with your home again! However, about one in 10 people say they postpone painting because they do not know where to start.

So, we have prepared an easy-to-use to-do list with the basic tips, tools and tricks to achieve a professional result – whether you are painting for the first time or painting regularly.

You will need:

  •  The wall colors of your choice
  • A roller and a tray
  • Brushes
  • A stirring blade for the paint
  • Paper tape
  • Plastic covers (for covering furniture and lamps)
  • Cardboard (for covering the floor)
  • A ladder (to get to those difficult points)

1. Choose a shade

The color of your walls has a huge impact on the overall look and feel of a room, so it is important to do it right.

Once you find the perfect shade, you can go to the product page and calculate exactly the quantity you need to buy.

2. Ready for the paper tape

Cover the sockets, frames, skirting board, ceiling frame and anything else you do not want to paint, with paper tape. Be sure to nail it to the pallets only on the back and two sides not the front.

3. Cover everything

It is a good idea to remove all the furniture from the room, but if this is not possible, then cover them with plastic covers or an old sheet. Plastic bags are an economical and easy way to protect things like luminaires.

Lay a piece of cardboard under the surface you are painting. Paint can splash your floor, no matter how careful you are.

4. Dust your walls

For an extremely smooth finish, it is important to dust your walls before you start painting the walls. A quick pass with a dry cloth is usually all that is needed. Pay attention to the corners on the ceiling, where there may be cobwebs.

This is also the right time to scrape irregularities from the surface of your wall and remove any old nails or screws, filling the gaps with trowel putty.

5. Start painting the walls

You do not need to normally use primer on walls that have already been painted, so you can open your buckets with wall paint. Dilute the wall paint according to the instructions on the package.

Mix your paint with the stirring blade and pour a little into the tray. Use the medium-sized brush to make the cuts, passing through the edges of the paper tape.

Use the roller to paint the rest of the surface. The key to achieving a smooth, even finish is not to over-load your brush or roller with paint.

Allow the first coat to dry and then apply the second coat. You may need a third coat if you are going to make a very large color change .

6. Remove the paper tape

While the paint on the wall is still fresh, carefully peel off the paper tape. If you allow the paint to dry, you run the risk of peeling off pieces of paint with the paper tape. If this happens, just correct these points with a small brush.

7. Take a step back and admire the result of your work!

That’s it! Now you have smooth, beautiful walls waiting to become the backdrop for the rest of your décor!

How to find the right color

Different colors suit different rooms, so the first step is to evaluate your space. If your room faces north and is often cold, bright colors in vibrant, clean shades will intensify the light and make it look warmer. If your room faces south, most colors are appropriate – even the darkest.

Consider using the room. Is it to eat, to work or to sleep? Use color to create the mood you want to achieve. Cool, calm, pale colors such as light green and water blue evoke calm, while intense, dark colors such as red and purple will stimulate the senses.

The magic of collage

Once you have chosen the colors, take samples of colors and fabrics that include different tones of your chosen shades. Use a flat surface or white cardboard as a background for the combination.

Organize and reorganize according to your desire. Take your time. Do not forget to take a few steps back and look at it from a distance. You will know when you did it.

Try it before you buy

Small one-liter color swatches are a great way to make sure the color you love looks just as good on your walls as it does on your collage.

Paint different spots in different lighting or hang a painted A4 paper on different walls to see how the colors look in natural and artificial light and at different times of the day.

See more painting areas in Montclair:

Roofing: What you should know about roof repair

Roofs are the constructions that cover the buildings which have levels with a slope to remove the rain and the snow. Roofing construction is not a simple matter, as it requires the appropriate experience and expertise.

The different types of roof

The main material for the construction of a roof is the tile, but various other materials are also used such as metal sheets, panels and concrete slabs. Roofs usually have several levels but this is not necessary. A common feature on all roofs is their characteristic finish after the end of the wall, in order to effectively remove rainwater, hail, etc.

Technical points

A very important technical point for a roof is the angle of inclination. The larger the angle of inclination, the greater the slope of the roof relative to the horizontal. Equally important is the insulation of the roof.

Proper placement of the sealing membrane and careful design is required. This way we will have a perfect result in terms of thermal insulation but also a construction that will withstand time.

Roof repair is a very important process and if not done properly or late can cause significant damage to your roof. Especially when there is a problem with the insulation of the roof resulting in the inflow of water, the repair of the roof is considered necessary immediately.

The right solution

The correct and timeless solution for the repair of your roof requires the assignment of the project to a specialist with experience and professionalism in order to take the right steps that will give a final solution to the problem.

It is necessary to install the appropriate layer of thermal insulation depending on the materials and the design of your roof, so that there are no leakage problems or insufficient insulation. In some cases it is necessary to completely renovate the roof by removing tiles, membranes, etc. and completely replacing the existing thermal insulation.

If the roof is not repaired properly, the first signs of lack of thermal insulation or leaks will be noticed in a short time.

In case your roof is sufficiently insulated and its insulation needs to be strengthened, then it is not necessary to make repairs, but the process of strengthening the insulation can simply be carried out from inside the roof.

Proper maintenance

It is also important to clean your roof as well as the gutters, especially if there are trees near it. It is a good idea to check various important points on your roof, such as chimneys, pipes, solar panels, etc. for any cracks or other damage.

What should you look out for in a wooden roof that will last over time?

One of the most important tasks related to the construction of a wooden roof is its waterproofing. This is achieved by placing the breathable waterproofing membrane.

This ensures that no moisture will pass inside the house, while at the same time allowing the wooden roof to breathe.

For the construction of a wooden roof, soft woods with a harder core are usually used, such as pine, fir, etc. These woods are treated in a special way (impregnated with special drugs so that they can last forever and not be attacked by insects such as the worm).

The glued wood can be used in large openings of a roof, but also in various special constructions, such as for example large arched beams.

The raw material of composite wood are pieces of wood in standard dimensions, which after undergoing a special drying treatment are welded to form solid forms of wood in a variety of dimensions, presenting a single structure and strength – elements that make them unique for wide use on wooden roofs.

Wood: a special material for constructions

Wood is a vulnerable material and appropriate measures should be taken to protect it.

It is a living material, which needs love and passion. Wood when handled with the right hands and tools can be turned into a real work of art with eternal durability.

Polyurethane panels

Alternative roofing materials are also polyurethane panels. Both trapezoidal and tile patterned panels are available in long lengths, which facilitates construction, because we have one-piece sheets on our roof without intermediate joints.

The trapezoidal panels are delivered in the exact length desired by the customer. Roman tile polyurethane panels are delivered in a wide variety of lengths, according to the step of the Roman tile, ie every 35cm.

The useful width of the panels is 1.00 meters. Depending on the geographical area and the use of the property, we choose the thickness of the trapezoidal panels in order to achieve the insulation we want.

The durability of quality polyurethane panels in the mountains is great, because they offer thermal insulation and deal reliably with the difficult conditions of the mountains.

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