Page 4 of 5

5 Wild Trends in Fashion for 2019

5 Wild Trends in Fashion for 2019

The Autumn – Winter shows 5 trends in fashion for 2019 that will go wild. It was clear, fashion designers had not spent the last 6 months just fluffing the drapes.

The cacophony of new– as well as, we’ll confess, in some cases perplexing– trends appeared to mirror the chaos of the day-to-day information. Old as well as brand-new powers existing together as tight, uncomfortable bedfellows.

There were jarring minutes: the gilets jaunes demonstrations on the Paris roads for economic justice, as designers unveiled dress codes influenced by the super-rich; the two advances, one step back energy of variety and also inclusivity, and so forth.

Diversity of all kinds (opinion, assumed, aesthetic) gets on the surge in vogue in addition to in zeitgeist. The shows were just acknowledgment of the reality that there are various forms of power as well as methods to create for them.

1. The Look

Black, obviously, yet with bold-coloured accents. The appearance has the visuals effect of classic flick posters with a palette of lurid yellows and also greens, and also intense blue, red as well as purple. Trick pieces include a black kick-hem midi gown, tops with swirling graphics or red stripes and also lug-sole boots.

2. Glamour

From slinky slips to sequin frocks, this is high-shine hedonism with a curve-caressing prejudice cut or kick-flip hem. This is XL glamour.

3. The Appearance

Radiate brilliant in silk, satin as well as sequinned outfits and skirts that fall to the ankle. Dip your toe right into the fad with outfit jewellery in the type of declaration earrings with a matching necklace.

4. Comfort is essential

This is whatever you wish to wear when the temperature level drops (or you’re rested under Baltic office air con).

Forget hygge, and its ‘cabin in the woods‘ comfort. This is off-duty elegant for the on-the-go female: she wants minimal fuss, to prepare yourself rapidly with straightforward divides in delicious materials.

5. The Look:

A warm, tonal scheme of grey, white and also beige. You’ll want to put on soft woollen or cashmere knits and also track pants, with a swaddling layer in synthetic fur or shearling.

Read more about fashion:

Daily Search Forum Recap: September 27, 2019


Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Search Buzz Video Recap: Google Sept. 19 Core Update, Fresher Search Console Data, More Snippet Control & More

    It was a busy week in search, I hope you like the small tweaks I am making to these news recap videos, if you do, subscribe, smash that like button and hit that bell. 🙂 First up, Google release another Google core update…

  • Review Rich Results Keep Getting Removed From Google’s Search Results

    About ten days ago, Google announced new rules around which search results will get reviews (stars) in their search results snippets. We saw a steep decline reviews rich results showing in the Google search results a couple days after the announcement. The decline has continued since according to the tracking tools.

  • Google Search Console Breadcrumb Report Had Errors

    A week or so ago, Google launched a new Search Console enhancement report for breadcrumb markup. Well, that report already had a bug with it. Google posted in the data anomalies page “Google fixed an error in Breadcrumb validation (the last crumb in the chain does not, in fact, require an explicit URL target). As a result, you may see a reduction in errors in your Breadcrumbs report going forward.”

  • Google Lets Businesses Opt Out Of Online Orders

    Joy Hawkins posted in the Local Search Forums that there is a new Google My Business form to opt out of online orders on Google. I cannot tell you how many times Google shows me an option to order online for restaurants and I go through the process and it then says, sorry, this restaurant is not taking online orders.

  • Google’s John Mueller Google Search News Videos

    John Mueller from Google launched a new video series on the Google Webmaster YouTube channel called Google Search News. It looks like Google will be providing a news recap, maybe monthly, of the more important releases and changes that webmasters care about.

  • IMO: Bill Lambert Is Not A Googler Or Google Spy

    The problem with having comments on a blog is that anyone can pretend to be anyone and say anything they want. It is why most blogs removed comments, outside of all the spam you need to manage. We have an issue here with someone claiming (not even claiming but acting as) a Googler, or a Google spy, or someone with inside Google intel, who comments here.

  • Google Building License Plate Art

    At one of the new Google buildings at the GooglePlex campus in Mountain View, California, they have a new section where they hang license plates from various US states. I am not sure why? Maybe it is

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC



Source link

What to Do If Your Google My Business Listing Is Suspended


Want to know how to get a suspended Google My Business listing reinstated? Here’s everything you need to know to get your all-important listing back, by GMB Product Expert Ben Fisher.

Joe awoke one morning to find that the phones were not ringing for his business. He then had some people calling in from billboard advertisements, but they were calling to ask for directions.

After a few moments of confusion, Joe checked to see if anything had happened to his business listing on Google.

Sure enough, this business was no longer on Google Maps. Gone! All those hard-earned reviews… poof! It was as if the business no longer existed.

The kicker? This was a real business. There was clear signage visible from Street View, there was a professional Street View created by a trusted photographer. The warehouse was huge.

You could even find them as a legal business entity with the secretary of state. They had another listing for a separate business entity that also had all the legit checkboxes, like a separate phone number, entrance, and LLC.

Joe immediately used Google’s reinstatement form. Bad idea.

On July 21st they heard back from Google…

Hello,

Thank you for contacting Google My Business team. 

We’ve looked at your account and it looks like your business is not eligible to display on Google Maps per our quality guidelines. Check out our guidelines for representing your business on Google to see what types of businesses are eligible to be on Google Maps.

If you have any further questions please consult the Google My Business Help Center.

So Joe sends an email back, with photos of the building, entrance, signage, billboards and more facts.

Here’s what Joe said…

“We paid Google to have a photographer come in for the 360 tour and pictures a couple years ago. 

I’m attaching pictures of our building, showroom, service truck, and even a billboard we have down the street advertising our business. 

PLEASE HELP GET US BACK ON GOOGLE MAPS AND GET OUR REVIEWS BACK ONLINE!”

Joe ended up calling me at Steady Demand, and after looking at all the evidence and seeing that they had one listing still live, I asked: “Who else is managing the listing?”

In particular, I asked him which manager was not on the live listing but was on the suspended listing. At first, he said, “Oh no-one, I think. Just my GM.” I asked him to humor me and take a look.

Lo and behold, there was the answer: a manager from, without being too cryptic, a reputation management company that, shall we say, “flies and has a facial feature”.

I said, “Okay, let’s remove that user. Now we can proceed with a reinstatement.”

Seven days later the listing was reinstated on Google Maps.

Because the user from the reputation management company was performing map edits on a regular basis, this behaviour was flagged as suspicious by Google and this led to that user’s account being suspended (if you’re an agency managing client GMB profiles, I’d recommend avoiding making too many map edits on a daily basis).

That’s how easy to get your listing suspended on Google My Business without even knowing why, and that’s why I’ve put together the little guide below, which I hope answers all your questions about why your GMB listing has been suspended.

What Is a Google My Business Suspension?

In short, a Google My Business (GMB) suspension is what happens when your free listing on Google and Google Maps is no longer visible or under your account control, and its validity has come under question from Google.

A quick ‘word to the wise’: Whatever you do, if Google suggests creating a new listing, do not do it. You could lose all of your reviews and any ranking power you had will be gone. As long as the listing and account are in within guidelines, then you will get reinstated, no matter what support says.

How to Tell How Serious Your GMB Suspension Is

There are two kinds of Google My Business suspension. To find out which you’ve got, search for your business on Google Maps. If it’s not there, you’ve got a hard suspension. If it’s still there but you can’t access it, it’s a soft suspension.

Hard Suspensions

This is very bad. In this case, the listing has been removed from Google and from Google Maps, and is in a state where it can lose its reviews entirely.

Soft Suspensions

More often than not, this has to do with a user on the account. Soft suspensions usually mean that the listing is “disabled”. It’s still visible in search but you no longer have the means to make changes to manage it. The listing is in an unverified status at this time and very vulnerable to user edits for removal.

What Can Trigger a GMB Suspension?

Algorithmic Sweep

Sometimes Google does what is called a “sweep”, like what we saw back in June of 2019 when suspensions increased significantly.

This was an algorithmic sweep of sensitive business categories that were highly susceptible to fake GMB listings, like locksmiths and plumbers. I have even seen a listing get suspended after doing a move reinstatement, right after doing a verification. Frustrating, yes, but also computer-controlled!

The algorithmic sweep is the most common suspension cause and also the hardest to troubleshoot. It could result from anything from having your hours set to 24 hours to not setting your address properly.

Account Issues

Sometimes an account manager or owner has had their own account suspended. Maybe it’s the representative of an SEO company that has a user account and submits a ton of spammy map edits, or maybe it’s a user that does other things that violate other guidelines.

When an account gets a suspension they will usually have all listings in the account receive a suspension. I need to note here that I very often see accounts that have multiple bad listings (10+ virtual offices or spammy listings) get suspended wholesale.

If you’re managing multiple GMB accounts and most are suspended but one or more aren’t, then your account is not at fault. It will instead be a manager on a listing that is on a suspended account. If this happens to you, you either need to do what I call an “owner swap” (basically removing the current owners and replacing them with a new Google account, preferably connected to Gsuite) or you need to remove all managers before attempting a reinstatement.

Manual Suspensions

Manual suspensions happen when a Google employee has personally decided that you should not be on Google Maps. This is usually after being reported via the spam redressal form.

The way I look at this is very simple: for the most part, you are guilty until proven innocent. If there is some slight doubt on the part of the Google employee, you will get a soft suspension: you’ll still be on Google Maps but will have to go through the reinstatement process.

Note: During this time, your listing is vulnerable to removal by any user. If there are enough signals suggesting your business should be removed (which I’ll go over shortly), you will get a hard suspension and your business will be removed from Google Maps. Spammy business names and having an address at a virtual office are common reasons for a hard suspension.

Commons Reasons for GMB Suspension and How to Rectify Them

Below are some common reasons for a suspension. In all instances you will want to file for reinstatement.

Before reading on, here’s a small but important tip for you: Get it right.

In some cases, you’ll have just two chances to get reinstated. Have other professionals look over your listing. First go to the Google My Business Help Community and ask someone to review your listing details (provide business name, the address the business was verified at, and a screenshot of your GMB info tab). Then submit as much proof as possible on the reinstatement form.

P.S. Do not gripe about how much money you are losing or who cannot pay bills. It’s distracting to anyone trying to help you and, trust me, we know your pain. In addition to this, Google doesn’t care about that or how much you spend on their ads; they are looking for facts.

With that out of the way, here are those common reasons for GMB suspension:

Listing yourself as open 24 Hours when you’re not

Make sure you are not listed as open 24 hours if you are not staffed in the office for 24 hours. Change your hours to something that is reasonable like 9AM – 5PM. It doesn’t matter if you have a call centre responding to calls at all times; Google basically wants to know when your physical door is open.

Adding keywords to your business name

Make sure your name reflects what is on your signage or with the secretary of state. It’s what people know you’re business as. It’s what’s written on your business cards and your office pens. Remove the keywords; pretty simple.

Having your address at a virtual office or co-working space

Avoid this altogether. I get it, it is cheap. But it paints a huge target on your back for competitors looking to get your listing removed, and Google is just no good at policing it. Most of the time you will have to move. If you want to stay, be prepared to show a mountain of evidence. I have reinstated a ton of them, but they are not easy at all.

Changing your address

This one is not as easy to understand since it should always trigger the re-verification process within Google My Business. But in some cases, the listing will simply get suspended. Make sure you document the previous address and, of course, the new address. Provide this during reinstatement.

Creating multiple listings for the same business

Remove the fake listings from your dashboard and then try to remove them yourself in Google Maps, or document the URL and admit your fault on reinstatement.

Creating multiple listings at the same address

Same as above: get rid of any fake business listings or be prepared to show legal proof there is another business at the location.

Interlude: Story Corner

I talked to a guy today. He was totally mystified as to why all 16 of his listings were suspended. After providing me with a spreadsheet of the listings, I could see why.

He had all 16 listings at his home address. All of them were keyword stuffed, except the real one. He explained that with his business license he could operate all over the state, so in his eyes it was totally “normal” to have a listing for every county. (If I had $10 for every time I heard this…).

After I went over the guidelines, he realized that, in total, he only qualified for two listings. If this is you or your client, you have been warned!

In a different instance, I had a client that had their Google My Business name being edited by a competitor every day. Even though the name legally had keywords in it (as in, it was their registered business name), they got so fed up that they just gave up and let the pending edit sit there. They “had better things to do”.

Well, unfortunately, one day the edit stuck and, bam, the listing was suspended immediately. When I asked the business owner if they had any of the required proof for reinstatement they were caught off guard and found their business offline for over a month.

This last example was one of the reasons I ended up developing a My Business Listing Assurance program as part of Steady Demand’s offering.

What Can Cause Suspensions to Be More Common?

There are plenty of activities that can increase the chances of suspension, even if they’re not the direct cause. Here’s a bunch I’ve noticed recently, in no particular order:

  • Rogue account managers, or a user that has made too many spammy edits
  • Keyword stuffing in business name (and being reported for it)
  • Repeated edits to a listing in a short period of time (it’s best to wait 60 seconds between edits)
  • In the wake of the now-infamous Wall Street Journal article about fake Google My Business listings, there was a wave of suspensions in quite a few categories of businesses, so publicity and press can play their parts
  • Changing from a Storefront to a Service area business (this has recently become very common)
  • Address or hours not matching with those on your website (especially in the case of a location inside a virtual office)
  • Pin marker being in a suspicious location (I once saw a reinstatement get declined because the pin was on a garage, and had to do a video proving the location was in a duplex behind the garage)

Pin in Google Maps

 

How to Avoid Google My Business Suspension

The best way to avoid suspension is to follow the guidelines at all times and don’t try to bend the rules.

I’ve helped reinstate more than 150 locations just in the past two months, and along the way, I have witnessed many very common errors and some that were just mystifying. My key tips are:

  • Make sure your business information is always up to date in the state business directory, city license or state bar.
  • Hire a Street View photographer to refresh your signage.
  • And don’t try to game the system with tons of listings. It’s just not worth it.

One last note: I talk to businesses every day that feel they deserve to be listed in every city they serve, and I say the same thing almost every time: this is a business decision.

If you will earn more revenue by having a presence in a metro area than the cost of staffing an office and registering the entity legally, then do it! If not, then don’t. I really think it is that simple.




Source link

Daily Search Forum Recap: August 26, 2019


Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Vlog #13: Joy Hawkins On Local Ranking Factors, Google Maps & Local SEO



    In episode #13 of the vlog series at the Search Engine Roundtable I interviewed Joy Hawkins (@JoyanneHawkins). Joy Hawkins been doing local SEO for over 13 years, all local…

  • Google Confirms Featured Snippets Anchors & Highlights Feature On Desktop

    On Friday we reported that Google was testing an AMP feature on desktop without AMP. This feature will take a searcher from a click on a featured snippet to that web site, anchor that user down to the appropriate text and highlight that text.

  • Google: Web Site Traffic Is Not A Ranking Factor

    Want some pure myth busting from Google? Well, here it is. Google’s official Google Webmaster Twitter account said “traffic to a website isn’t a ranking factor.” This is in response to an SEO asking if it is.

  • Moving To A New Domain To Escape A Google Penalty Might Not Work Says Google

    This isn’t exactly new, news – I covered this in 2014, but with the news around Dejan getting hit badly by a manual action, his plan is to move to a new domain and not redirect the old domain to the new. But John Mueller from Google rained on his parade, if you can call it a parade, by saying Google will find you.

  • Google Wizard of Oz Easter Egg

    When you do a search for [wizard of oz] in Google on desktop or mobile and then click on the the red shoes to make them click three times, a barrel roll happens in the search results and much more.

  • Martin Splitt Laptop Headbang

    Here is a GIF I made from the latest Google webmaster hangout of Google’s Martin Splitt taking his laptop and soften doing a headbang with it. It was a question around link juice of course.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

Search Features



Source link

Why SEO for business?

Why SEO for business?

Why would a business need SEO? To put it bluntly, did you know that there are over 200 million websites on the internet and reportedly over one trillion web pages are being crawled by search engines as of now?

SEO is a necessity for all the small and medium sized businesses which has a website. With 3 out of 5 users finding websites through search engines, investing in a SEO programme can significantly improve the lead generation and build your business.

As a leading SEO Company UK, SEO Paramarketing is in the unique position to evaluate and implement a campaign to best suit your requirements. For further information, please contact us. For a free SEO Company UK analysis on your website, visit our free SEO Analysis page.

Why SEO?

SEO or Search Engine Optimisation is the new world order in the broad realms of internet marketing. Why do we say that? We have a couple of good reasons.

  1. On average over 60% of visitors for all the websites are generated through search engines.
  2. By 2011, the B2C e-commerce sales in Europe alone are predicted to be over £270 billion.
  3. With the success of Amazon, EBay and other e-commerce websites, more and more consumers rely on the internet to enhance their purchasing options.

What are the business benefits?

  • Cost effective to implement
  • High Return on investment [ROI]
  • A search by a user displays desire. The user has a perceived need for a product or service. Targeted traffic generated through search engines has a high conversion rate.
  • Organic search engine results provide more relevant results to the user than Pay-per-Click [PPC].
  • An effective SEO programme leads to enhanced web presence

Did you know that?

  • For every 1 click on a paid search result, the organic results generate 8.5 clicks
  • Expenditure on SEO is 12% of PPC

Source: moz.com

Search Engine Optimisation is an extremely effective way to generate targeted traffic to a website. By comparison, PPC is far less effective than SEO. In fact, according to Rand Fishkin of SEOmoz, SEOs earn 45 times less than PPC agencies while the results are far better.

Why is SEO important?

Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.

The same thing can happen with your website if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there. With more than 231 million unique websites active today, the competition is fierce and it is vital for businesses to have an effective SEO programme that can reach potential clients.

As a leading SEO Company UK, SEO Paramarketing is in the unique position to evaluate and implement a campaign to best suit your requirements. For further information, please contact us. For a free SEO Company analysis on your website, visit our free SEO Analysis page.

View more about SEO for business:

How to Optimize Google My Business in 10 Steps


If you’re serious about targeting local consumers and boosting your local search visibility, you’ll need to take some time to optimize your Google My Business (GMB) listing.

In recent years, Google has rolled out a whole host of new Google My Business features, so much so that you may well find you’ve missed one or two, and as such are no longer using your Google My Business profile as effectively as you might think.

Short of performing a full Google My Business audit, there are many ways you can improve your listing – we’re sharing 10 here for you to get you started.

But before we show you how to optimize Google My Business profiles, let’s quickly touch on why you need to.

Why an optimized Google My Business listing is crucial for every business

Simply put, every business needs a Google My Business listing. It offers a wealth of business information to Google and local consumers and offers a rich local search presence. The details you provide in your Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results.

Setting up your Google My Business listing is free, quick and easy, and once it’s done, you can begin the Google My Business optimization process to improve your local search presence.

Optimizing your GMB profile is both about updating and using GMB to tell Google everything it needs to know to accurately list your business in the right places at the right times (in local pack and Google Maps) and impress upon any potential customer coming across your GMB profile that yours is the business that best meets the needs defined in their local search term.

Google My Business signals are vitally important to local search and their influence is growing year-on-year. They are now one of the defining factors in local search success so knowing how to optimize Google My Business could be the difference your local business needs to thrive.

The below chart shows how the influence of Google My Business signals on local ranking factors is in rude health (extracted from data originally published in Moz’s series of local ranking factors surveys.

How to Optimize Google My Business

Step 1: Make sure your NAP is accurate

The very first stage of knowing how to optimize Google My Business for local search success is ensuring the basics are done well. For GMB, this means a quick check that your business name, address, and phone number (NAP) is correct, totally up-to-date and entirely consistent with your other local business citations.

Citations help with business discovery, they can help consumers to find your business, and they feed Google the information it needs to help rank your business. If your NAP is wrong on your Google My Business profile, you’re potentially derailing your entire local search accuracy and making it harder for people to find you.

The Moz Local Search Ranking Factors Study places Google My Business signals as number one on its list, with on-page signals including NAP in position five. Dan Taylor, from Search Engine Journal, puts this all into context, explaining,

NAP consistency is an important part of Google’s local and Local Pack algorithms, and building citations with a consistent NAP to your Google My Business listing and listed online addresses can influence your local rankings. However, having a consistent NAP is also important to the user journey as online directories and social bookmarking sites aren’t just used by Google, they’re used by humans too.”

To check your NAP, simply log in to your Google My Business dashboard, click on the ‘Info’ icon on the left-hand side and then verify all information is correct.

Step 2: Claim your Google My Business short name

UPDATE: At the time of publication (July 2019), there is concern within the local search community that a bug in GMB is causing Google reviews to disappear when the short name is claimed. I’ll be sure to update this post to remove this message once the bug is fixed, but in the meantime I’d recommend reading on to find out how to claim your short name, but holding off claiming it until everyone is confident this bug is fixed.

Once you verify your Google My Business account, the next job on your Google My Business optimization list is to claim your short name. This is a short or custom name, designed to make it easier for local search users to find your business. Google requires your short name to be something either associated with your business name or the name that customers commonly use to refer to your business.

The search engine explains,

When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile… We recommend including your location to make the short name more distinct. For example, you can use your business name with your location, like your city or neighbourhood. Keep your short name simple so that you can easily promote it, and customers can remember it. If you have a short name, you’ll get a short URL to request reviews from your customers.”

If your business has multiple locations and you’re wondering how to optimize Google My Business for each one, you can still claim a short URL for each but will simply need to add your location, too, as suggsted by Google.

You should follow [companyname][branchlocation] as your short name format and keep it consistent across locations. Starbucks, for example, may claim ‘starbucksbeachstreetsanfrancisco’ as its GMB short URL for its Beach Street, SF store and ‘starbuckscanalandcentralny’ for its Canal & Central store in Manhattan, NY.

Claiming your short name is easy. Just log in to Google My Business, click ‘Info’ on the left-hand side then scroll down to ‘claim short name’. Your short name can be up to 32 characters long. You can change it a maximum of three times per year by navigating back to the same menu option and selecting edit.

Claimshort name in google my business

Step 3: Write the perfect business description

You can add a 750-character description to your GMB profile as part of your Google My Business optimization work. This text should describe your business in an engaging, authentic manner but it shouldn’y reference things like sales or promotions.

This text field is a place to tell local search users about your USPs and brand story, your mission, and history. It’s worth noting that Google guidelines prohibit promotional content and links in this space. You can include a phone number and email address.

It may take a couple of tries to write an optimized GMB business description, but you should follow the basic rules of optimized content with each draft. That is to say, pick one or two keywords to build your description around and ensure that search phrase appears early in the text. As we’re focusing on how to optimize Google My Business for local search, you should also include a location keyword as part of this process.

Once you’re satisfied with your description, go back to the ‘Info’ tab and scroll almost to the bottom. Then copy and paste the text into the ‘add business description’ section. You can go back and edit this as many times as you want until you hit on the perfect optimized text.

Business description

Step 4: Choose an appropriate category and sub-category

As you might expect, the category you choose when optimizing your Google My Business listing plays quite an important role in local search ranking as it tells Google which searches your business could be relevant for.

The search engine says,

Categories are used to describe your business and connect you to customers searching for the services you offer. For example, if your primary category is “Pizza restaurant”, Google may show your business in local search results to people who search for “Restaurants”, “Italian restaurants” or “Pizza” in their area.”

The most recent Moz Search Ranking Factors survey also suggests that category and sub-category comprise an important component of strong local rankings, with ‘Proper GMB category associations’ ranked fourth in the top 50 local ranking pack factors and ‘GMB primary category matches a broader category of the search category’ placed 8th on the list.

Now, in Google’s example, choosing the right GMB category as a pizza restaurant owner was straightforward, but that’s not always the case for local businesses.

In many instances, there isn’t a single standout choice; a law firm, for example, can practise many areas of law, from corporate to environmental to family matters. As a general rule of thumb, when there is uncertainty or a number of possible options, the primary category selection should be for the category that is most important to your business.

This category should also be specific. Google has a good example here, advising on its support page that if you have a nail salon, your primary category should be ‘nail salon’ rather than just salon – this is more specific, so it’s better from an optimization perspective and much more useful to local consumers.

The secondary category is also important when considering how to optimize your Google My Business listing as it provides additional valuable information to Google and local consumers.

The secondary categories can outline additional services that you offer. Again, Google has a good example of how to optimize Google My Business secondary categories, saying that if you run a supermarket with a pharmacy and a deli on premises, ‘supermarket’ should be your primary category and ‘pharmacy’ and ‘deli’ then added as secondary categories.

To select your category and sub-category in Google My Business, head to Info then click the pencil icon under your business name.

Google My Business categories screenshot

Step 5: Upload amazing photos

A picture may be worth a thousand words but it could also be worth a few additional brownie points when optimizing your GMB listing. We were already researching the importance of images in search results back in 2011, when 60% of consumers said that local search results with good images captured their attention.

Other research has also found that images give posts 3x more chance of being shared. Ultimately, looking good online comes down to careful selection of exactly the right images – we’ve got more on this specifically for Google My Business in our guide here.

GMB gives you a lot of options to play with when it comes to images so it’s vital that you really maximize this opportunity to grab local search attention. You can add interior and exterior shots, 360-degree images (perfect if you have a really cool bricks-and-mortar space or are a hotel, wedding venue, restaurant or similar) and even video to this space.

Google advises that you upload;

  • If applicable, three exterior shots of your business as a minimum, with photos taken from different directions and at different times of the day.
  • At least three images of the interior of your business, showing ambience, atmosphere, and décor (only if you have a physical location, of course)
  • At least three photos of your team providing your services to customers to give a genuine representation of your business.
  • A minimum of three images of products that you sell, food and drink you serve if you’re in the hospitality business or images of rooms if you’re a hotel.
  • Three images of your colleagues and team members.

Google has said you’ll soon be able to add captions to your images. While this feature isn’t yet live, do make a note to return to your image uploads when captioning is rolled out to give meaningful context to the photos you have uploaded to your GMB profile.

Google My Business photo samples

Your customers can also upload images of your business, its staff and services to Google. Reviews with images are a local search ranking factor so as well as planning how to optimize your Google My Business listing for search success, you should also consider how to encourage your customers to leave reviews with images in their feedback.

Step 6: Generate, monitor, and respond to reviews

Before we move on to how to generate, monitor and respond to reviews to further your GMB optimization efforts, let’s quickly recap the importance of reviews overall.

For local businesses, the beauty of reviews is in the influence they have on the purchase process. The most recent BrightLocal Local Consumer Review Survey found that local consumers will read an average of 10 online reviews before they feel they are able to trust a local business – so generating positive reviews can have a direct impact on sales.

We also found that more than half of consumers will only use a business if it has four or more stars – increasingly, this means that you need reviews in order to generate customers. Typically, 50% of consumers will visit a local business website after reading a positive review, 15% will visit the business location, and 13% will contact the business directly.

We know, too, thanks to Moz’s Local Search Ranking Factors study, that review signals, including quantity, velocity and diversity are a top three local pack ranking factor. The nature of how Google reviews works means you’re much more likely to rank in spots 1-3 if you have Google Reviews attached to your business profile.

So with all of that said, how do you begin to generate reviews when learning how to optimize Google My Business? Some consumers will naturally leave a review without being prompted but for those who don’t, you’ll need a consistent process for requesting online reviews (read our post here to ensure you don’t fall foul of Google policy on review requests first).

There are plenty of tools available to automate the review request process. You can do this directly on site at checkout or, send an email a few days after services have been completed or products shipped. You’ll need to develop a few methods of reaching out as not all of your customers will react the same way or take the required action. A follow-up phone call a few days after an email request could be appropriate in some instances for example.

However you approach your customers to request a review, always ensure you provided a quick step-by-step guide which outlines exactly how they can leave a review on Google. Unsure what to say in your review request emails? Check out these 5 free review request email templates to get you started.

Once your reviews start coming in, you’ll need to have a designated person or persons within your organization to monitor them and respond. The speed of response is important so this will ideally be a daily activity. A simple ‘thank you’ will be enough in some cases, but in others you may need a more detailed response. Our post here offers more details on how to deal with negative reviews.

Step 7: Use Google Posts to boost conversions and showcase brand personality

There’s a feature within GMB called Posts, which is crucial to your Google My Business optimization efforts. Posts are essentially tiny blog posts which can be used to give a short news update, share an offer, publish details of an upcoming event or showcase a product.

Google My Business Post

Google My Business Gold Product Expert Ben Fisher says that Google Posts are a fantastic way to increase your local search visibility as well as optimize your Google My Business profile:

The great thing about Google Posts is that when a potential customer searches for a particular business on Google, the Post shows up front-and-center in the business’ Knowledge Panel… And when a searcher clicks on the Post, it expands into an amazing ad-like box that grabs visitors’ attention.”

Recent developments at Google have also seen the search engine make Offers-style Posts more prominent. Posts are also starting to appear in the local finder in a section atop the search results labeled “related to your search”.

With as many as three relevant posts being pulled from GMB into the knowledge panel on local search, it’s clear that there is significant additional search exposure up for grabs. Whether this is just a test or not, this use of Posts also hints that Google is a big fan of this content type, making it an important piece to consider when looking at how to optimize Google My Business.

Google My Business Add Post

To create a Post:

  • Log in to Google My Business
  • Click on ‘Post’
  • Select post type (update, event, offer or product)
  • Upload a relevant image or video
  • Write your content (you’re allowed up to 1,500 characters)
  • Select button type to display below your Post and add your link

Step 8: Build up a good database of information on Google Q&A

Is the name suggests, Google Q&A is a question-and-answer feature. It gives consumers the opportunity to ask questions about a local business, with the question and its answer displayed in the knowledge graph.

The purpose of Q&A is to give search users and local consumers additional information about a business – this is a great way to gain additional local exposure and further build out your GMB profile as part of your optimization efforts.

The good thing about Q&A is that as the business owner, you’re allowed to ask and answer questions about your location. That means you can create a store of helpful information to help search users considering your business before they’ve even come through to your website, let alone your dedicated FAQ page.

Creating questions and answers about the services you offer, brands you carry, average costs and similar can be constructive and helpful, aiding the local search consumer on the hunt for local businesses.

Local search expert Mike Blumenthal advises,

Google expects that the business will be engaged in the Q&A process… Don’t get carried away with too many questions and don’t be thinking of these questions as an opportunity for keyword stuffing. They should be free of marketing speak and reflect the voice of the consumer.”

It goes without saying that when a consumer does ask a question, you should always aim to respond with an answer promptly and be useful, helpful, and accurate in your response.

Step 9: Add your social media profiles to your Google My Business profile

Part and parcel of optimizing a GMB profile is ensuring it is as complete and up-to-date as possible. As we have seen throughout, there are some serious search visibility benefits to be had if you complete your profile information, update often and make the most of the myriad GMB features.

In some knowledge panel search results, social media profiles will appear alongside local business information. Google explains,

When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. Social profile information is automatically added to listings for eligible businesses.”

To ensure that your social media links appear, Google says you must be consistent, verified and use structured data. On the consistency front, make sure that the business name used on your social media profile is the same as that on your Google My Business profile.

Where the social media site requires verification, ensure that you complete this process. This signals to Google that the profile is authentic and connected to your business. On your business website itself, you can also add structured social profile markup to indicate to the search engine which social media profiles you’d like to be showcased.

In order to maximize this opportunity, it’s imperative that your social media profiles are updated often, their messages and comments monitored and your community engaged with.

Step 10: Investigate GMB features specific to your industry and use them

As the hub of Google’s local search and local business efforts, GMB is absolutely packed with features. Many features and tools are specific to various industries – while our guide here provides a comprehensive overview on how to optimize Google My Business for your brand, there are new features added constantly and lots of niche features that could be relevant to your business type not covered here.

To ensure your GMB listing is fully optimized, investigate what industry-specific features GMB offers you. For example;

Bonus Step

Google is continually refining its tools and features – you’ll need to be proactive about updating your profile and making any needed changes when new developments are rolled out.

Monitoring your GMB performance is also important and can be done using GMB Insights. This will give you a good handle on the impact of your actions and how much traffic and visibility your efforts are generating.

Regularly auditing your profiles using BrightLocal’s Google My Business Audit can help you to identify further opportunities for improvement and refinement.

Conclusion

Knowing how to optimize Google My Business packs plenty of benefits in for local business owners – with a promise of greater local search visibility, more reviews, and enhanced information for local consumers.

While some actions, such as filling out your profile with opening hours and choosing a category need only be done once, others, such as uploading recent images and publishing Posts, need to occur on a regular basis if you are to truly unlock the power of GMB.




Source link

DailyMail Admit To Losing Half Of Their Google Traffic After June 2019 Core Update


Jesus Mendez, the SEO Director at MailOnline, which operators DailyMail.co.uk, has admitted publicly that the site took a massive hit by the June 2019 Google core update which began rolling out June 3rd. He said the site “lost 50% of daily traffic” because of this Google update.

It is very rare for a publishing site that large to admit they were hit by a Google update – extremely rare to see a post about it in a public forum. But the transparency is clear and honest, which I do love. It launched in 2003, and according to Wikipedia it is/was “the most visited English-language newspaper website in the world, with over 11.34m visitors daily in August 2014.” Heck, I even wrote how smart they were when they hid an easter egg in their robots.txt file to hire a savvy SEO for their publication.

But now, the site lost 50% of its traffic, with an additional 90% drop in their Google Discover traffic – which can hurt big time for a publication that size.

Jesus Mendez wrote in as Google Webmaster Help thread “The day after the broad core algorithm update (June 3rd) we saw a massive drop in Search traffic from Google (lost 50% of daily traffic). This was a drop over the course of 24-hours and we have not made any changes to the site. Further, we saw our Discover traffic drop by 90% and has not improved. This is across all verticals, devices, AMP and Non-AMP. “

Here is a screen shot of the full post (click to enlarge):

click for full size

There are no responses to this post – but wowza. We know this update can be big for some sites but the DailyMail really felt it!

Forum discussion at Google Webmaster Help.



Source link

Poll Results: Google My Business – Would You Pay to Play?


On April 25th, Google My Business sent users a survey that seemed to suggest the possibility of paid-for features being added to the GMB product.

As you’d expect, the local SEO community reacted strongly to the survey, with Mike Blumenthal speculating the survey was “the work of a summer intern”.

But with official results from that survey unlikely to see the light of day, we wanted to find out what local marketers really think about Google My Business potentially becoming pay-to-play (or at least featuring paid-for aspects). To find out, we asked our audience to complete a poll of our own. In this, local marketers and businesses were asked questions including:

  • Were you aware the survey had been released?
  • Which features would you be most willing to pay for?
  • How much would you be willing to pay, and how would this impact your marketing budgets?

A huge thank you to the over 300 respondents who shared their insights and opinions. The makeup of respondents was: 54% marketing agency, 26% local businesses, 12% freelance marketers, 5% franchises and brands, and 3% others. Where applicable, answers have been cut according to business type.

To find out what the experts think about the possibility of Google My Business becoming a paid-for service, watch Greg Gifford, Mary Bowling, Ben Fisher, and BrightLocal’s Myles Anderson debate the survey in our latest webinar on this very topic.


Are you aware of Google My Business’s survey exploring potential subscription costs?

While 49% of respondents were previously aware of the survey from social media, news, or personal experience, a surprisingly high proportion of respondents were not aware. For many, our own poll was the first they’d heard of the possibility of a Google My Business subscription, and as you’ll see below, respondents reacted forcefully to the news.

Just 8% of respondents had received the poll themselves, suggesting that many GMB users were not afforded the chance to share their opinions.

Thanks to Sean Bucher and the local SEO community sharing the “bananas questionnaire” on Twitter, a further 27% of our respondents were alerted to the survey’s existence.


How do you feel about the possibility of Google My Business adding new features and a subscription cost?

How do you feel about the possibility of Google My Business adding new features and a subscription cost?Respondents were asked to choose one emotion to represent their feelings.

Reactions from respondents ranged from excitement to fear, and including plenty of confusion.

For many, the new features proposed by Google represent an acknowledgment of pain points such as spam in listings and difficulty contacting customer support.

But, with questionable pay-to-play features including the ability for competitors to intercept messages from customers on the table, it’s no surprise that the majority of respondents are worried about what this could mean. Find out more on respondents’ thoughts at the end of this article, and let us know in the comments below what you think.

While new features to fix some of Google My Business’s biggest issues would be welcomed by local marketers with open arms, many believe that this could mean GMB becomes only useful to bigger brands with bigger budgets.


Which potential Google My Business features would you be most willing to pay for?

Which potential Google My Business features would you be most willing to pay for

Respondents were asked to choose how likely they were to pay for each feature on a scale of Very Likely to Not At All Likely.

Most Popular Paid-for Features

  1. Higher SERP placement
  2. Removing competitors’ ads from listings
  3. Setting ‘featured’ reviews to the top of listings
  4. Promoted map pins
  5. Placing ads on competitors’ listings
  6. Verified reviews
  7. Background checks from Google
  8. Google guarantee badge of trust, including money-back guarantees from Google
  9. Adding a video to the listing
  10. ‘Request a quote’ button on the listing

Of the 20 features included in the survey, some would encourage users to pay more than others.

While features such as higher SERP placements and removing competitor ads were far more favored by respondents, this does not mean that these are necessarily in demand. Instead, it shows that, if Google were to introduce paid subscriptions, these features would make more users feel like they had to pay.

The features that are least likely to encourage users to pay for Google My Business are all around automation – including automatic responses to frequently asked questions, customer requests for quotes, and to reviews.


If all of the suggested features were introduced, how much would you pay per month for access to Google My Business?

How much would you pay per month for access to Google My Business?

In Google’s survey, respondents were asked which of a series of packages they would prefer, and how much they’d be willing to pay for their top pick. Packages were costed at $25, $30, $50, or $60. With Google My Business providing such a valuable service for local businesses, we offered a broader range of pricing options to see how much our respondents would be willing to pay each money.

Nearly half of respondents said they would pay between $1 and $25 for monthly Google My Business access, with a further 18% paying up to $50.

While 13% would be willing to pay more than $50, any substantial costs could deter many local businesses, brands, and marketers from continuing to use GMB.

It’s worth noting that even with lots of new and useful features added, almost a quarter of respondents would not pay for Google My Business at all, which could say a lot about the perceived value of a product that almost everyone in the local search industry agrees is a must-have.


Do you currently pay Google for any advertising services?
Do you currently pay Google for any advertising services?

Of our poll’s respondents, 74% currently pay Google for advertising costs – whether that’s PPC, the Google display network, or Local Services Ads.

With so many marketers already paying Google for at least one service, perhaps it’s no wonder that there is a limited appetite to pay for more.


If Google My Business added a subscription, would this impact your local marketing budget?

Poll Results: Google My Business – Would You Pay to Play?

Results are based on respondents from local businesses and brands, removing those who said this wasn’t applicable.

Worryingly for local marketers, the vast majority of respondents from local businesses, franchises, and brands told us that a pay-to-play Google My Business model would leave them with less budget available for using marketing consultants.

While this seems ominous for marketing agencies, as Sterling Sky’s Colan Nielsen reflected on Twitter, local businesses will still need the expertise offered by marketing consultants to maximize their online presence.


Do you think paid-for Google My Business features represent a positive or negative development for marketing agencies? 
Do you think paid-for Google My Business features represent a positive or negative development for marketing agencies?

This question was answered by marketing agencies and freelancers only. 

Marketing consultants seem divided over the effects of a pay-to-play Google My Business service.

The general consensus does seem to be that there could be both positive and negative consequences if GMB were to become paid, but of course, it’s very hard to tell at this stage.

While many local experts are willing to place bets on Google listings not becoming paid-for any time soon, marketers may need to consider how a subscription cost could affect their business models, if the unlikely were to happen.


Do you think paid-for Google My Business features represent a positive or negative development for local businesses?

Do you think paid-for Google My Business features represent a positive or negative development for local businesses?

This question was answered by all respondents. 

For local businesses and brands, it seems like most people agree that Google My Business becoming pay-to-play would be negative for local businesses.

Google My Business has become an invaluable tool for local businesses to get in front of their customers – and a change to a paid service could damage smaller businesses’ ability to reach their audience.

Of course, like any business, Google needs to make money to survive. But with so many local businesses relying on Google, a paid subscription could compromise the quality of local SERPs – switching away from showing the best result, to showing the result with the biggest marketing budget.


 Your Thoughts

  • “Why have we spent so much time and money on SEO, Local SEO, creating a video, blogging, and social media marketing to get to the top of the 1st page if one of our competitors can just buy an ad on our GMB listing or subscribe to GOOGLE GMB and buy the top listing? This would potentially ruin our very small professional practice, a one-person, independent health advocacy business.”
  • “While the idea of being able to get an edge on competition is appealing, as are many of these features, the concept that GMB could turn into a Yelp model is deeply disturbing to me. The idea that you can pay to get listed higher on search results also sets off all my alarm bells. Let’s hope Google does the right thing, and if offering a subscription model, that it is feature-rich and doesn’t penalize business owners the way that other review systems do.” – Lauren N Bridges, Manager of Search Engine Optimization, Lamark Media
  • “WHEN some version of this comes, I will analyze every inch of it to properly advise my clients on how to use the tools as a positive to drive leads for their business. Above everything else, that’s my job and how to best serve my small business clients.” – Lane Rizzardini, Owner, Marion Relationship Marketing
  • “We understand Google’s strategy; however, how will you stop the bigger player with more money dominating GMB. The current set up supports smaller businesses. As long as it’s a fair play for all parties.”
  • “We love that GMB is free and would love for it to stay that way, but would definitely pay for it at this point if we had to (much like Local Service Ads). We pay for Local Service Ads and are seeing some positive results, but the fact that Local Service Ads business information and reviews don’t sync with Google My Business is kind of annoying and can be confusing. Definitely seems like a way for Google to generate more advertising revenue but we have concerns about how that will compromise the integrity of GMB listings.”
  • “We have found in the past (and still currently) that Google lists scammers and if the scammers are willing to pay top dollar for listings they will get top listings from Google. Even companies reported as scammers, as long as they are paying Google, Google will keep catering to them. This puts legitimate businesses at a big disadvantage.We are already scared of Google’s power over our market share. This is simply Google using their monopoly power to extort more money from business. Those who do not pay will be at severe disadvantage, so I may be forced to pay something to protect my market share, but I cannot afford to enter a pointless continual bidding war with my competitors. It does not add significant value to the consumer (except possibly the money-back guarantee) and yet it raises the cost of doing business, which the consumer must ultimately pay. In the end, no one wins but Google. It is not local market that is not competitive, it is the search engine provider marketplace. We should have a strike or boycott against Google.”
  • “This appears to be Google’s way of becoming more like Yelp and having more control over a business’ local presence and reputation. They already don’t even remove incorrect photos from listings or take off reviews from people who aren’t even customers. This latest idea will simply introduce more costs into running a small business – whomever has the big budget will win the promotion game. There will be more confusion in the marketplace and more entropy. In the end, the lone hot dog and latte stand outside of the entrance to Home Depot will turn into the best business to have (essentially, any business where you’re ‘off the Google grid’).”
  • “Some of the proposed features seem sensible, but others such as verifications are things that should available without charge. These are things that are transparency of a business, that Google has long touted as a main thing for SEO/Local Search/Organic rankings. I.e. be white hat, provide valuable/useable information to your prospective customers and we (Google) will reward that with better rankings… Many of the proposed features will definitely hurt local businesses that can not pay to play and result in abuse and black hat strategies.”
  • “Monetizing GMBs is another step towards Google moving to a total pay per click service. They already have pushed organic results down below ppc ads and local packs. It is sad to see a once great search engine slowly disappear and watch small businesses that cannot compete for clicks go out of business because of the high cost of clicks. Even if 50 businesses in a local area subscribe, only 3 can appear in the local pack, so how do they decide who gets top billing?”
  • “Like anything online the worry is that this puts more control in Google’s hands… which is not really good. If smaller businesses won’t play with Google then they could go out of business eventually… it’s a monopoly.”
  • “I was asking Google to make just a $10/mo option for getting customer service on Google “Places” 10 years ago. Finally, maybe we’ll get some decent service.”
  • “GMB is great for local SEO & I understand wanting to monetize the platform. I love the idea of some of the paid features and as a marketer, I see the value. However, I feel most business owners will not see the value to justify the monthly cost.” -Anthony, SEO Specialist, Big Surf Media
  • “Google is clearly only interested in one thing: increasing its bottom line. It’s a business, so that’s understandable. But let’s not make the false assumption that Google is anything other than a marketing-sales platform.”

Agree or disagree with the above? Share your views in the comments below!






Source link

Sex for the First Time!

Sex for the First Time!

Having sex for the first time is, or should be, a wonderful experience. It’s true that the lack of experience and a dozen other things all conspire to make it less than amazing in terms of sheer sex, but the thing that matters most is the experience itself. There is always a first time for the body and a first time for the soul.

Some people have it both at the same time, while others get to the physical act before finding somebody they really care about, such as athens call girls or athens call girl. Still, anything is fair in love and war and people should be free to do as they please as long as they don’t bother anybody else. Many young men and women worry about little details, such as when exactly to have sex, whether at his or her house or at a completely different location, which condoms to buy and so on.

All these things are simply details, and you should do whatever you both feel comfortable with. If you’re planning to have sex in the late evening after coming back from a club or disco, then you should both go easy on the alcohol. You probably want some nice memories from this experience instead of a vague recollection due to alcohol.

Pick a place where you are not likely to be bothered for some time. The car is OK for necking, but should not be used for sex; it’s no longer hip to do it in a car anyway. So I’d say that beds or sofas are still the best places for sex, especially for first time sex. Just make sure that the bed or the sofa is located in a room where you are not likely to be disturbed.

Taking a shower together before the main event could add a lot to the intimacy and sheer sexiness of the moment. The biggest problem every person has when engaging in sex for the first time is the fact that he or she does not know how to please the other and only has a vague idea of how to get pleasure in return. This is why everything is so awkward and people get embarrassed and stressed.

However, this is exactly what they should not do. Take your time to explore her or his body and guide the other’s hands to the pleasure spots of your own body. This is what sex is all about anyway. Naturally, the number one worries are “What if I can’t get it up?” for the men and “Does it hurt?” for the ladies.

Nothing could be more embarrassing for a young man than to see that the penis that used to stand to attention at the sight of every pretty girl has decided to take some time off at the exact moment when the owner needed it the most. As for girls, many have probably heard a lot of unpleasant first time experiences and are more than a little apprehensive about the whole thing.

The best answer for both partners is to go slow and have a lot of patience with each other. Nobody is a good lover on the first try. Guys worry about not being able to achieve erection, ejaculating too soon, not being big enough and not pleasing their partners. Ladies worry about the possible pain, the birth control pills and about not achieving orgasm despite the best efforts of their partners.

Such is life. The first time should be cherished as your entry into a different world and your first attempt to share your intimacy with somebody else. If the results are less then spectacular, it’s OK. You have a whole life ahead of you to sharpen your skills or you can learn new by visiting athens call girls or athens call girl.

Click here for more answers about sex.