strategic internet marketing

Strategic Internet Marketing

July 4, 2012 |


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A definition

What is strategic internet marketing?

Strategic internet marketing is an ongoing process that evaluates and controls the business and the industries in which the company is involved. It  assesses its competitors and sets goals and strategies to meet all existing and potential competitors. Then reassess each strategy annually or quarterly or or monthly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. That is called the external environment.  Strategic internet marketing can also be defined as the identification of the purpose of the organisation and the plans and actions to achieve the purpose. It involves formulating and implementing strategies that will help in aligning the organisation and its environment to achieve organisational goals. When you see organisation, you just put yourself. Its YOU Inc.

Types of Internet marketing

Internet marketing is broadly divided in to the following types:

  • Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company’s own website and increase product awareness. In display advertising PPC pay-per-click and PPI and pay per impression is included.
  • Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
  • Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the natural or un-paid organic search results.
  • Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
  • Email marketing: involves directly marketing a commercial message to your subscribers or to your list. The Autoresponders is a tool to send massive email and to create passive auto pilot results.
  • Referral marketing: promoting products or services to new customers through referrals, usually word of mouth.
  • Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
  • Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers.

  • Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service.

Customer Engagement Cycle.

Customer engagement or CE refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company-led and the medium of engagement can be on or offline. Customer engagement marketing places conversions into a longer term. CE aims at long-term engagement, encouraging customer loyalty and advocacy through word-of-mouth.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies


 Types Of Strategic Internet Marketing Business

1)  Affiliate Marketing

Simply taking a product that’s 100% done for you and marketing it in exchange for a commission.  There’s really no team building, training or leadership skills required. You just grab your affiliate link, write an article, a blog, make video, share on the social media platforms your link and if someone’s interested, they opt in and check it out.  If they buy, you make a commission, generally 30%-50%.

Exception in the Rule:  Empower Network.  Empower Network offers 100% commissions and it’s in your best interest to interact and help your new members because of the leveraged commissions.

Empower Network Commissions:

Affiliates are paid 100% of the commissions earned.  You are not required to purchase in order to receive a commission however you will have to qualify by passing sales up.  It’s best to buy everything… it’s fabulous products, fabulous value and it’s a cash machine.

Assuming you have all the products, here’s what you receive.

$25/mo recurring on the basic membership and blog product.

$100/mo recurring on the Inner Circle Audios

$500 on the Costa Rica Mastermind Intensive

$1000 on the $15K per Month Formula

NOTE:  There is a required monthly $19.95 Affiliate Fee if you want to promote and earn commissions.

Learn more and buy Empower Network HERE

2)  Network Marketing / MLM

You are also an affiliate for these companies however, there are many people that receive a commission on every product sold.  There’s also team building and a lot of interaction between each other to keep the team moving in the right direction.  So if you have the energy and like being around people and interacting with people, this may be a good solution for you. Network marketing has to do with leadership, education-duplication and not only products. If you want to learn more about network marketing business opportunities just click here.

3)  Your Own Products and Services

You can earn 100% commissions of course because you created and control the product.  If you like the idea of creating your own product, you are ready and you have your hot market ready to buy then its about time.


Your Strategic Internet Marketing Plan

Every successful idea had a plan before it become a success! If you fail to plan, you plan to fail. Here i have a simple blueprint for you plan. It may be some pages only or one page, but it is still enough to get you going.


What is you current situation?

This is the start of every strategic internet marketing plan. You start with a simple pen and white paper and bu writing down everything about your current situation. Be specific and objective. Fir instance write about exactly where you are in terms of your goals. Don’t procrastinate and don’t deal with silly things.  If you don’t know what your current situation is and you cannot have a real picture, then you will spend more time in the process of going were you want.


What is the ideal situation?

After you’ve got your thoughts and mindset in the right place and you’ve set realistic expectations. Then you should ask yourself the following questions:

1.Well, how about deciding what avenue you want to take.

2.Some things to put take into consideration are:

3.Do you like team building and interacting with people?

4.Do you like to be by yourself tucked in a closet?

5.Do you want to make a little bit of money or a lot?

You should know exactly what you would like from life and your business, write it down like it is a novel or a horoscope. Be as specific, fantastic or realistic you could be. Then you need to visualize the ideal day for you, the ideal situation and the ideal lifestyle, relationships, wealth and finances you want in your life to attract them. Universe is abundant. You can do this be creating your vision board.

Remember your thoughts will be your past.


How will you go there?

How will you go there is just your personal internet strategy that you will need to implement to achieve your ideal situation.

Strategies based on market domination– In this scheme, you are classified based on their market share or dominance of an industry. Typically there are four types of market dominance strategies:

  • Leader
  • Challenger
  • Follower
  • Nicher

You have to pick one of the above strategies or to choose your own mix of strategies. Usually we choose the generic strategy of focus in a niche or in a niches niche. You need to be a leader or a market dominator in a niche. How do you find your proper niche? There are two main methods. FIrst is by doing what you really love, for example make your hobby your business and second by making your keyword reasearch. When it comes to internet marketing, market reasearch is bounded to keyword analysis and extensive online research about competition, keywords competition etc. The magic word here is traffic domination. That is your driver in every decision you make about your internet profession. The strategic internet marketing has to do with the borader vision of your success and your business, or your website or blog.

The simple truth is to find the vehicle to go to your dreaming situation. If you have not find a vehicle untill now, don’t hesitate to contact me on the email, or see one of my primary companies presentation.


How will you know that you reached the ideal situation?

How will you know that you have reached your ideal situation? when you will  have set and achieved the below goals and landmarks. Try to be as more sentimental or personal you can. Success is a feeling. So try to feel how it would be when you know and when you succeed on the following:

What are the long term 5 year, short term one years goals?

What is your personal mission statement or your purpose in life?

Is it aligned with the internet marketing strategy you chosen?

What are the resources you will need?

What are the routines you will check and utilize to manage your personal success system?

What next?


Do l need a mentor?

In your course to success you will have leveraged results by syndication with other people. The most valuable person for you is a mentor. Do you need a mentor? l don’t know, but a mentor is a person who is there you want to go and he will help you to become exaclty the one you want to be in life. You can read more about that here.



If you still can’t get a clue about strategic internet marketing, don’t mind. This article was simply a guide. You just need to start doing something to make a decision and then you will find the rest to fill in the puzzle. A big journey starts with a small step.


To your success,

428D36A75B254790CB722BC253D04D12 Strategic Internet Marketing

John Ioannis Divramis 

Direct: +30.6972364387

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Category: Empower Network, Marketing Tools, Network Marketing

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